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Associate Designer

Creative & Design

Creative fashion designer with technical expertise and in-depth experience in categories such as Women’s Sportswear and Activewear. Passionate leader with a demonstrated history of conceptualizing innovative ideas and designs that have shown an increase in sales and growth.

- Proven track record of identifying trends and delivering results with outstanding sales in sold-out styles. 
- Expert understanding of the marketplace and competition.
- Initiated concepts each season that are fashion driven, reflective of the creative vision, always with a functional and performance lens paired to the Fabletics aesthetic.

- Developed sportswear and activewear lines from concepts through development. Shopped market and trend resources for direction in color, trend, fabric, and silhouettes. Collaborated with sales, technical design, and production teams.
- Decrease in loss of production time due to efficient time management.
- Saw increased popularity and sales in the Juicy by Juicy line.

- Designed monthly outfits and styled photoshoots. Conceptualized initial mood, print, and color direction while researching trend and market analysis.
- Created designs for Ellie Box and new seasonal accessories line, which resulted in growth and profit for the company.
- Responsible for PLM management of all styles and maintaining highly organized detailed tech packs.

- Coordinated, designed, and styled a themed bridal shower shoot with props and models, which was featured on 100 Layer Cake and on Smitten Magazine’s blog.
- Drafted planning documents for events, maintained client files, and a database of contacts.
- Liaison for some of LA’s top vendors, such as caterers, florists, and photographers - including coordinating schedules and reviewing logistical event information.

Stylist/Even Assistant

- Created and updated pattern cards to ensure all information was complete and accurate for production.
- Managed samples throughout the fit process while delegating cutting, sewing, and finishing.

Pattern Design Specialist

- Developed concepts, color palette, and print ideas for nine different brands and age groups – infant, toddler, and tween.
- Researched market trends and provided design ideas to the team.

Assistant Designer

- Decreased issues in production by identifying fit problems and recommending appropriate solutions and communicating them to overseas factories.
- Ensured that quality standards were being met in all process of product development and production.

Assistant Technical Designer

Find out detailed information about Ashley Ham, Associate Designer in Los Angeles, CA

Ashley Ham: Associate Designer in Los Angeles, CA

Ashley Ham