National Account Manager

Accounting & Finance

Performance-oriented sales and national account executive offering an
exceptional record of achievement with some of the largest retailers in
the U.S. Tenacious manager with a strategic and analytical approach to
solving problems, bringing in customers and accomplishing profit
targets. Talented in identifying and capitalizing on emerging market
trends and revenue opportunities. Enthusiastic and passionate in

creating and delivering impactful sales presentations to educate and

motivate customers.

Manage established Distributor network relationships to maximize
sales through drug, grocery, and party channel key accounts. Identify
and execute marketing and sales programs that drive sales growth.
? Domestic Sales increase of 60+% in 2022 vs. previous year.
? Achieved 112% of annual sales goal.

Developed and fostered collaborative relationships with key customers
with a primary focus on customer management and the execution of retail products including Beanie Boos, Disney, Marvel and Paw Patrol.
Drove growth strategies with key retailers including Five Below,
Marmaxx, Party City, and DAS. Implemented plans and programs to achieve maximum sales volume and operating profit objectives while
controlling costs.
? Managed sales operations for CVS Corporate and DSD programs for 7200 locations totaling in excess of $13MM annually.

? 18% YOY increase vs. 2018. Annual increase of $3,265,080.

? Opened Carter's/OshKosh resulting in placement of several programs with $1.1MM in new business.
? Re-established vendor relationship with Amazon resulting in
$500k in sales within 4 months; successfully negotiated a waiver of all chargebacks.

? Partnered with Barnes & Noble to be the first national account to

launch Mini Boos resulting in placement of a floor display in the cash register que of 600+ stores for 1.5 years.
? Acknowledged by CVS Sr. Management for implementing multiple programs and growing the CVS DSD business. Resulted
in $10.2MM in annual booked sales, a $2.8MM increase over 2018.

Developed and drove the company's E-commerce growth strategies
with key partners including Jo-Ann Stores, Wal-Mart, Amazon, and Staples. Led a 12-member team.
? Increased E-commerce total revenue by 137% exceeding $100 million annually.
? Identified, on-boarded and launched new E-commerce accounts including Wayfair, AAFES, Home Depot and Fingerhut.

E-Commerce Manager

Led a cross-functional team including Sales Support, Customer	"Excellent work pulling this together!!
Service, Category Management, Demand Planning, and Product	 This was all you   I appreciate your
Development departments to achieve annual sales revenue and margin	 focus, your detail and hard work!"
goals. Coordinated continually changing customer marketing, Bobbie Medema, Owner Notions
distribution, and compliance initiatives for over 1400 SKUs.	Marketing
? Increased top-line retail sales by 67%, an increase of $63.9 million
since 2007.	"After a recent potential new customer
? Developed 3-year strategic plan to increase in-line sales by $38MM	discussion, the account complimented
while expanding linear footage and increasing linear dollars.   Christina indicating she had covered
? Contributed numerous product development ideas that were	 every aspect of the logistics, technology,
successfully launched including seasonal "Carmel Apple" flavored	skill sets and customer support strategy
Candy Melts.	to such thorough degree that they
couldn't thing of a single question that

Director, National Account Sales

they concluded by saying that as a result
Directed all activities and functions of Craftworks Ltd. Executed   of that meeting they had complete
branding, product development, marketing, sales and distribution	confidence in Notion's ability to execute
initiatives for the Creating Keepsakes branded product line.	their strategy with a high degree of
? Led US-based Product Development team and Hong Kong-based	excellence."
Merchandising and Sourcing teams to achieve product	Ray Shelgosh, Senior Vice President
development goals, shipping timelines, and profit margin	Sales, Notions Marketing
objectives.
? Launched 60 innovative and differentiated SKUs and developed 40 new SKUs.

she hadn't proactively touched upon and Vice President

Find out detailed information about Christina Morales, National Account Manager in Byron Center, MI

Christina Morales: National Account Manager in Byron Center, MI

Christina Morales

Saint Xavier University

Salzburg College