Christina Morales: National Account Manager in Byron Center, MI

Manage established Distributor network relationships to maximize sales through drug, grocery, and party channel key accounts. Identify and execute marketing and sales programs that drive sales growth. ? Domestic Sales increase of 60+% in 2022 vs. previous year. ? Achieved 112% of annual sales goal.

Developed and fostered collaborative relationships with key customers with a primary focus on customer management and the execution of retail products including Beanie Boos, Disney, Marvel and Paw Patrol. Drove growth strategies with key retailers including Five Below, Marmaxx, Party City, and DAS. Implemented plans and programs to achieve maximum sales volume and operating profit objectives while controlling costs. ? Managed sales operations for CVS Corporate and DSD programs for 7200 locations totaling in excess of $13MM annually. ? 18% YOY increase vs. 2018. Annual increase of $3,265,080. ? Opened Carter's/OshKosh resulting in placement of several programs with $1.1MM in new business. ? Re-established vendor relationship with Amazon resulting in $500k in sales within 4 months; successfully negotiated a waiver of all chargebacks. ? Partnered with Barnes & Noble to be the first national account to launch Mini Boos resulting in placement of a floor display in the cash register que of 600+ stores for 1.5 years. ? Acknowledged by CVS Sr. Management for implementing multiple programs and growing the CVS DSD business. Resulted in $10.2MM in annual booked sales, a $2.8MM increase over 2018.

Developed and drove the company's E-commerce growth strategies with key partners including Jo-Ann Stores, Wal-Mart, Amazon, and Staples. Led a 12-member team. ? Increased E-commerce total revenue by 137% exceeding $100 million annually. ? Identified, on-boarded and launched new E-commerce accounts including Wayfair, AAFES, Home Depot and Fingerhut.

Led a cross-functional team including Sales Support, Customer "Excellent work pulling this together!! Service, Category Management, Demand Planning, and Product This was all you I appreciate your Development departments to achieve annual sales revenue and margin focus, your detail and hard work!" goals. Coordinated continually changing customer marketing, Bobbie Medema, Owner Notions distribution, and compliance initiatives for over 1400 SKUs. Marketing ? Increased top-line retail sales by 67%, an increase of $63.9 million since 2007. "After a recent potential new customer ? Developed 3-year strategic plan to increase in-line sales by $38MM discussion, the account complimented while expanding linear footage and increasing linear dollars. Christina indicating she had covered ? Contributed numerous product development ideas that were every aspect of the logistics, technology, successfully launched including seasonal "Carmel Apple" flavored skill sets and customer support strategy Candy Melts. to such thorough degree that they couldn't thing of a single question that

they concluded by saying that as a result Directed all activities and functions of Craftworks Ltd. Executed of that meeting they had complete branding, product development, marketing, sales and distribution confidence in Notion's ability to execute initiatives for the Creating Keepsakes branded product line. their strategy with a high degree of ? Led US-based Product Development team and Hong Kong-based excellence." Merchandising and Sourcing teams to achieve product Ray Shelgosh, Senior Vice President development goals, shipping timelines, and profit margin Sales, Notions Marketing objectives. ? Launched 60 innovative and differentiated SKUs and developed 40 new SKUs.