Dan Howe: in Toronto, ON

Providing strategic marketing and communications services for charities and social impact organizations.

Marcomm lead for strategic initiatives under the WE Well-being and WE Social Entrepreneurship program umbrellas. Oversaw integrated marketing activities to support strategic goals and program deliverables. • Oversaw integrated launch of WE Well-being Playbook and Podcast series featuring Sophie Grégoire Trudeau, comprehensive of all integrated planning to drive awareness and increase engagement with key program audiences. • Role eliminated due to the economic impact of COVID-19 pandemic in March 2020.

Led organizational marketing activities for a bilingual national charity within a multidisciplinary marketing, communications, revenue development and youth engagement team. Mandate included planning, execution, and measurement of annual integrated multichannel marketing efforts, achieving brand awareness and revenue development goals. • Directed all brand governance, strategic marketing, and creative oversight for national brand properties including Walk so Kids Can Talk, Good2Talk, and Crisis Text Line powered by Kids Help Phone. • Navigated partnership agreements and led strategic media planning to maximize brand amplification with partners such as Bell Media, BMO, NBA Canada, NHLPA, and Landmark Cinemas. • Spearheaded brand development, integrated planning, and paid media strategy (PESO) for successful pilot launch and national rollout of Canada’s first free nationwide texting service; meeting all service targets by driving 140,000 texting conversations in year one. • Oversaw all creative development, including 30th Anniversary marketing campaign and supporting national media buy (>$300k). • Directly managed Bilingual Marketing & Communications Manager, Marketing Coordinator, and Graphic Design Intern.

Planning, development and deployment of strategic integrated youth marketing efforts for all Kids Help Phone & Good2Talk brand activities. • Led successful brand renewal and internal/external communication strategy for Kids Help Phone’s 2016 re-brand and website redesign. • Developed and executed Kids Help Phone’s award winning 2017 “Illusion of Perfection” disruptive social media campaign, delivering 12.5 million total impressions – 2.3 times the impressions target. • Good2Talk post-secondary student helpline brand strategy and 2016-2017 marketing campaign, earning over 8 million media impressions and an 18% average increase in YOY service demand. • Developed and established reporting best practices within a matrix organization, partnering with internal service, revenue teams and external agencies to effectively evaluate the impact of marketing efforts and forecast for future campaigns. • Leveraged media partner relations to secure pro-bono airtime for Kids Help Phone and Walk so Kids Can Talk presented by BMO PSA’s on major networks. • Led RFQ process and re-development 2017 Good2Talk/Allo J’écoute website redesign within project scope and under budget. • Directly managed Marketing Coordinator and Communications Coordinator.

Experiential program development, training, client service, reporting and insights to inform future programming for CPG & Financial client roster. • Oversaw budget creation, management, and reconciliation for program pitching and execution up to $500k. • Led all supplier briefing and management (spend >$100k) to ensure timely development, production, and distribution of program assets. • Coached teams of part-time & full-time coordinators, as well as in- field staff with a focus on skill development for future success. • Sole Field Manager responsible for all 2015 RBC programming and client needs, growing experiential business from $500k to over $2 million in 2016. • Program highlights include: o RBC Training Ground: National partnership with CBC and the Canadian Olympic Committee to launch and promote RBC Olympic Partnership and find next generation athletes. o 2015 Diet Coke ‘Get A Taste Style Bar’: Award winning 5- week pop-up store downtown Toronto in collaboration with online retailer GILT.

Development and execution of all experiential marketing programming for Diageo (Alcohol) & Coca-Cola brand portfolio, as well as various CPG brand programming.