Promoted to lead Nike Basketball's inline Footwear, Apparel, and NBA business
• Grew revenue +$XYZM in two years, eclipsing $1B in sales for the first time in NA Basketball history
• Developed footwear strategy that led to Nike Basketball's highest market share @ 86%
• Launched (concept to delivery) Nike's first ever Women's Basketball FW and AP business segment
delivering an incremental +$30M in the first year
• Lead 5 person team of experienced merchants across Nike's most visible business in its largest
geography (North America)

Sr. Director Merchandising Basketball, North America

in Japan
• Recruited by Nike Brand President to take over DTC responsibilities in Japan
• Led 80 member retail team at Japan HQ and responsible for 1k+ employees across total Japan
• Exceeded financial targets for 2 consecutive years
• Drove highest growth rate (+30%) in Japanese business
• Launched Nike APP and Membership platform transforming consumer behavior across total Japan
• Delivered a brand new consumer led service allowing Nike.com products to be picked up at over 12k
'konbinis' nation-wide. Press Release

lead Nike-owned retail

Promoted to lead the Nike Sportswear business across all channels (Stores / Digital) in North America
• Led Buying, Planning, Allocation, Ops and Visual Teams to deliver +100% growth in consecutive years
• Played a critical role in the launch of the SNKRS App in North America which has revolutionized
sneaker culture worldwide
• Fueled SNKRS App to more than double sales, double monthly active users, and increased overall
penetration by+20% of total digital sales
• Winner of 2015 Nike's prestigious Maxim Award "On the Offense Always"

Sr. Category Business Director

Delivered a 30% increase in productivity while leading the strategic growth initiatives team for North
America Apparel, identifying and prioritizing market growth opportunities
• Chartered the launch of the in-season response model which was Nike's first in-season AP chase
product engine

Director Merchandising

Key member of the team that launched Nike's partnership with the NFL delivering uniforms, sideline
and fan wear for all 32 teams

first global merchandising strategy targeted to align key markets (North America / China) on a shared product mix, which resulted in improved sales and increased partner
confidence.

Director Merchandising Global Basketball

Transformed Nike Pro base layer product strategy to obtain 25% market share increase from existing
competitors such as Under Armour.

Sr. Product Line Manager

Find out detailed information about Erich Siegel,  in Santa Barbara, CA

Erich Siegel: in Santa Barbara, CA

Erich Siegel

University of Arizona