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Creative Director

Creative & Design

I am a Creative Director, Brand Strategy Consultant & Brand Builder, with over 12+ unique years working in the
Fashion, Retail, Apparel and Sports industries.

Some of the brands I have been fortunate enough to work on/with include: Vans, Timberland, N26, ic! Berlin,
Skechers, Dr Martens, Platypus Shoes, Stance Socks, New Era Hat Co. and French Connection + many more.

I have a proven record of helping clients build and grow their brands from the foundation up, no matter the size.
Through extensive reading and further study, I have created my own playbook to help your target audience
become emotionally invested in your brand - through brand building or clever creative direction.

As a team member, I love managing other creatives and have had the pleasure of growing teams from 2 to >15.
One of my biggest strengths is making sure everybody feels heard and apart of the team.

My career has taken me from Melbourne to Berlin and now to Los Angeles using the following skills:
Creative Direction, Art Direction, Digital Strategy, Branding & Identity, Concept Development, Creative Strategy
and many more.

Away from LinkedIn, you can find me update to date with Street Culture, Fashion, Photography, Art, 90s HipHop,
Sneakers, Traveling & Sports, especially Basketball, having played 8 years semi-professionally.


AirRobe is powering the future of sustainable fashion. We are a world-first technology solution that
connects brands and customers to the circular economy - in one click.

We empower brands to seamlessly join the circular economy with no upfront investment, effort or
heavy lifting. Our Circular Wardrobe(TM) widget natively integrates with a brands eCommerce platform,
inviting their customers to add items to a digital wardrobe when they shop with them, so they can easily
repurpose at a later date.


Buy Better.
Resell Later.
Consciously Repeat.

- Creating the heart of AirRobe's go-to-market strategy and help build the brand from scratch.
- Developing and crafting the presence in the world and tell our story through clever copy + delightful
design.
- Brand maker and guardian, ensuring all creative adheres to the overall brand tone and values.
- Working collaboratively with internal cross-functional teams to create 360 marketing roll-out plans.
- Turning marketing conversations into nation wide campaigns
- Building and managing the Creative team.

District 5ive is a 90s' inspired independent Street Wear Label. It is within the design of this apparel that I
have worked to incorporate themes from this retro era through the use of colours, shapes and patterns.
District 5ive is another outlet that allows me to continue learning and developing as a creative across all
mediums from ideation to execution.

Creative Director, Founder & Streetwear Designer

A global brand guardian ensuring that brand compliance/consistency are adhered to at all times
including implementing appropriate approval processes across each piece of content.

- Leading the development of unique, engaging and disruptive content from beginning to end including
ideas development through to production and delivery working to ensure creative content is delivered
on-time and on budget.

- Managing the creative process from idea generation through to art direction, from organising photo
shoots to being the on the road photographer, knowing when to think big and when you need to be
hands on.


- Raising the creative standard, lead the drive for innovation and excellence, inspiring and developing
the wider team, constantly looking for innovative
solutions to familiar challenges.

- Partnering with the marketing and design teams to deliver consistent employer branded content that
works and supports any consumer campaigns.

- Where required, overseeing and managing external creative partners & agencies, including but not
limited to designers, graphic artists and illustrators to deliver the highest quality creative from concept
generation to completion. Troubleshoot creative challenges as they arise to find the best possible
resolution for the business.

- Being responsible for the development and management of the employer brand identity and brand
guidelines advising on best practice and development activities.

- Managing and reconciling the overall content budget, providing investment recommendations
throughout the year for global or local content with any adjustments, based on analysis as required.

Creative Brand Specialist

Ystrdaybone is a men's street wear brand based out of Melbourne, Australia.

YBONE is all about bringing you a 100% locally designed range, that can be worn day in, day out.
Durability, quality, style and comfort have been fundamental in the development of each garment.

With Ystrdaybone, I have been working on all creative facets of the clothing label for their next drop
including but not limited to:
- Clothing Design
- Art Direction
- Marketing
- Research and Development
- Graphic Design

Creative Consultant / Art Director

ic! berlin is a premium eyewear company that is handmade in Germany and sold worldwide. The brand
"ic! berlin" stands on an international level and is an award winner for "innovation, quality and durability".
Made with modern aesthetics and transparent processes are the pillars of the identity.

As the first employee of the new creative team, I was responsible for creating a wide variety of
marketing assets for physical and online formats. It was my job to create cutting-edge campaigns to elevate the ic! berlin brand image and increase engagement in B2C and B2B channels. I enjoy getting to collaborate with internal stakeholders from product design, marketing + sales and liaise with external
agencies to ensure a consistent brand image across all touch points.

Key Responsibilities:
- Be the champion for outstanding quality and consistency in ic! berlin visual assets
- Oversee photoshoots from conceptualisation to on-set activity
- Development campaign concepts in support of product launches and brand image under the guidance
of the Global Brand Director
- Design, develop and create layouts and images for websites, social media, POP and events
- Concept and create animated content for Social Media (eg. GIFs, short video)
- Support image and design requests from HR, sales, distributors and opticians
- Coordinate with outside agencies and vendors, printers and partners to complete projects
- Maintaining a clean and organised data archive and folder structure for the server

Art Director

Reporting to the General Manager, I was responsible for the creation of innovative concepts for the seasonal campaign shoots and the visual identity of the brand through the Australian and New
Zealand Websites. The role had a key focus on the creation and management of all key look shoots from developing the concept, through to delivery on the site. I was also responsible for developing
a seasonal EDM calendar for all product categories and territories. Working with the Digital Graphic
Designer and the Product and Sales Team, I was responsible for the creative direction and delivery of the weekly product EDM's.

- Oversee and implement all brand touch points, such as campaign, EDM, website, store collateral,
bags/ tags/ packaging, external experiential and advertising opportunities across Australia and New
Zealand.
- Develop the brand strategy. Initial creation of the French Connection brand 'voice' and a creative
brand strategy, coupled with the continual nurturing and evolution of the brand.
- Create concept ideas around brand possibilities, including (but not exclusive to) experiential design
(pop-up opportunities), internal and external opportunities (in-store promos, social media, viral marketing) and collaborations for product/ design.

Brand Art Director

In my position at the Accent Group, I managed the entire Creative Department, which work closely with the marketing teams from each of the (retail and wholesale) brands, which included: Vans, Skechers,
Platypus Shoes, Stance Socks, Dr Martens, Timberland, K-Swiss, Palladium. It was my responsibility to make sure we not only produced artwork that was at a international standard but also made sure we
were fitting within each of the brand Global Guidelines

When I first joined the Accent Group, they were turning over $1 Millions dollar per year online, with
Platypus Shoes being the only eCommerce website. I played a pivotal part in the overhaul and launching of eCommerce for the group. In my last financial year at the Accent Group, Platypus alone
turned over $15 Million and collectively the group turned over $50 Million.

I also was heavily involved in growing the creative team. I was the main contact for all recruitment,
interviewing and on boarding of each team member.

Creative Manager / Lead Designer

Creative Coordinator

Senior Graphic Designer

At Vortex Sportswear, I spent majority of my time in Design, Pattern-making and Technical Design,
specialising in lifestyle, sportswear and outerwear clothing.

I designed everything from sports uniforms to supporters apparel. I designed full uniforms so that
teams would not only look good on the court, but designed uniforms for training and also for players,
supporters and coaches to wear to and from the stadium. Often working alongside the manufacturer to design one-off pieces. Others work in a team creating a whole range of mass-produced fashions, or
specialise in particular areas such as sportswear.

I also spent time at Vortex working alongside the factory to not only design but communicate detailed
instructions to minimise cost and ensure correct garment fit and function, in a new range of sports/life
wear.

A lot of time was also spent creating production ready tech packs, including technical drawings and grade specifications.

Graphic / Apparel Designer

Graphic Designer

Find out detailed information about Hayden Czwarno, Creative Director in Los Angeles

Hayden Czwarno: Creative Director in Los Angeles

Hayden Czwarno

Swinburne University of Technology