Katelin Pieters: Senior Sales Manager in Los Angeles, California

The Workroom LA is a full service apparel company specializing in the design, manufacturing, and distribution of private label and branded clothing. Currently overseeing the wholesale distribution for our inhouse brands, Thread & Supply, Recreation by Thread & Supply and Weekend Los Angeles. Lead and coach a team of sales reps and customer service professionals, driving productivity, retention, and performance. Develop and execute sales strategies that drive growth across wholesale, retail, and e-commerce channels. Manage key client relationships and identify new market opportunities to expand brand presence and profitability. Align closely with product development, design, and marketing teams to ensure brand consistency and sell-through success. Oversee planning and execution of national trade shows, including logistics, merchandising, and sales team scheduling.

Engaging, cultivating and creating strong relationships with retail companies and affiliates to maintain and grow attendance at UBM Fashion trade events. Discover new retail targets and analyze market trends to communicate to the retail industry and show management. Support Sales and Management teams regarding retail needs and service requirements.

Oversaw West Coast specialty accounts and represented the brand at regional and national trade shows. Partnered with design to provide retailers with denim education and styling support. Drove sales by aligning product storytelling with market needs and trends.