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Raddad

Director of Sales

Top Management

SKILLS
o Leadership & vision to grow companies, sales, brands and product lines
o Ability to tackle complex problems and shifting priorities with ease
o Initiative and drive to generate results
o Effective development & execution of strategy
o Excel at building & maintaining relationships

Specialties: domestic and global sales management, sales strategy, I502 Washington Cannabis, trade shows, sales meetings, key account relationships, production forecasting, customer service management, B2B sales systems and tools, merchandising, product line planning and development, logistics, shipping, marketing, branding.


• Responsible for all Sales and Marketing involved with 2 brands – Suspended and BARE
• Increased sales from an average of 150k per month to a high of 371k in 5 months
• Working close with all departments involved to ensure product is available for sales team to sell
• Created Standard Operating Procedures for sales and order fulfillment
• Organized and populated Seed2Solutions B2B for all order and compliance with WA State

Director of Sales and Marketing

• Responsible for all sales involved with company – retail and bulk business
• Sales team management included rep’s custom account target document and territory travel
• Managed company’s Facebook page, dealer locator, and marketing materials
• WA State legislative awareness related to sales and marketing
• Knowledge of BioTrackTHC state required tracking system
• CannaCon Seattle tradeshow planning and execution
• Adapted to the many challenges in the ever-changing WA I-502 market

Sales Manager

•	Integral in growing POW, Inc. from solely a winter sport glove company into a 3 brand multi-category company. 
•	Planned, executed and managed sales events in North America for Regional and National Tradeshows and GORE-TEX® TROMP tour
•	Developed and implemented retail strategies including sales programs, order forms, pricing strategies, MAP and internet policies, point of purchase (POP) and promo execution
•	Managed the North American Sales Reps, which included commission management and meeting territory specific sales goals. In addition, responsible for forecasting sales, meeting annual fiscal goals, inventory management, sales budget and rep contracts
•	Collaborated with marketing and design to develop product, dealer and consumer catalogs, POP items, and athlete involvement to build brands and increase sales
•	Created and implemented a CRM/B2B platform that is home to product and order files for all 3 brands
•	Planned and executed yearly sales meetings and trade shows

National Sales Manager

•	Raised global annual sales 27% from 2010 to 2012, recording sales growth from $22 million to $30 million
•	Developed product lines, provided input on snowboard and binding design, as well as detail on outerwear based in part on a personal passion for snowboarding that included a previous career as a professional snowboarder
•	Responsible for the International Sales Meeting and trade shows successful executions, including SIA, Agenda, and Surf Expo, all while remaining within budget parameters
•	Critical member of the Executive Management team responsible for forecasting, sales budget, production, merchandising strategies and Fiscal Year sales targets
•	Partnered with the Marketing Department to develop catalog, marketing, and athlete strategies
•	Fully supported all sales regions, including travelling North America, Japan, Europe, South Korea, Australia, and New Zealand
•	Directly responsible for managing and training Sales Representatives, International Distributors and Agents
•	Closely partnered with production managers to purchase product to meet both fiscal and market demands
•	Managed In-House Customer Service including Account Service, Consumer Service, Internet Sales Department and Proform Sales
•	Launched new surfboard category for the company under Lib Tech Waterboards with select distribution and launch of brand at Surf Expo tradeshow in Florida

VP Global Sales

•	Tripled Sales in 5 years
•	Sales Rep for the Northwest including REI and Zumiez national chains as well as Amazon.com for Roxy
•	Managed key territory for multiple brands including LibTech Snowboards, Gnu Snowboards, Roxy Boards, Boots, and Bindings, and Bent Metal Bindings
•	Developed and managed a regional sales team to cover all areas of the territory
•	Worked with the Mervin design and R&D teams to develop product and provide feedback in determining product lines
•	Developed relationships with key retailers like SnoCon, Evo, NWSnowboards, Tactics, USOutdoor, REI, and Zumiez to increase sales
•	Helped develop and promote events like Holy Oly and Greenhorn Games as well as large Movie Premiers featuring company athletes like “That’s It, That’s All” featuring Travis Rice
•	Knowledge of CRM/B2B systems including Pivot-Link and Centerstone

Sales Representative - Northwest

•	Tripled sales for Sessions Outerwear and Clothing lines in 3 years
•	Global Representative of the year in 2007
•	Provided input on product designs creating new features, as well as unique naming of technology
•	Developed a NW regional athlete team whose members are now well known in the industry

Delivered and setup Red Bull Product and Infrastructure, to events and VIPs in the Western Washington area.
Wakeboard events, Red Bull Music Lab, SeaFair, Capital Hill Block Party, Snowboard events, Seahawks Suite, and any other event the Field Marketing Manager need cold Red Bull and a branding setup.

Event Specialist

- Worked for the NW rep Dan Sorcinelli to build the K2 Snowboard lines in the NW
- Primary rep for Alaska
- Solely responsible for all regional demos and demo gear
- Worked with K2 R+D to test and develop products

Associate Sales Representative - Northwest

Bought and managed Snowboard Department (Castle Snowboards) as well as buyer for Eyewear in a large Outdoor Store (MTN Shop)
Learned how to custom boot fit a snowboard, ski, or hiking boot as the store had a "lifetime boot fit guarantee"
Learned how to custom fit a Hiking backpack, and knowledge of a hiking gear sold.

Retail Buyer / Manager

MLY/M3 Snowboards	late 90’s
Shipping/Receiving/Warranty/Inventory/R+D
- Complete knowledge of shipping snowboards - Computers (Acc-Pac, QAD, Mfg-pro, UPS terminals, RPS terminals, FED-EX, RF Guns) - Managing employees, Forklift certified - Warranty Manager
- Inventory Management - Worked with the engineers at Epic Snowboard technology on board designs, construction, and performance.
- Involved in product development

Shipping / Receiving Manager

Sold snowboard and skateboard gear at Sunriver Snowboards, then moved to the new store Side Effect in Bend, OR.

Fun Seller

Competed in amateur and pro contests from including the infamouse NW Series, Burton's US Open, AST Tours, Swatch Boardercross Tour, Vans Triple Crown, Mt Baker Banked Slalom, Mt Hood Meadows Vegetate, and many more.

Worked for USSTC Summer Snowboard Camp from 1992 – 1996
Positions held:
Snow feature digger, House Monitor, On-Hill Facilities Manager, and Coach.
Former Sponsors: Ignition Snowboards, Purged Snowboards and PBS Bindings, Fresh Jive Clothing, Volcom Clothing, Yuki Nemaki Clothing, Wango Tango Snowboard Shop, Theory Snowboards, Barfoot Snowboards, Ignition, Purged Sled Co, Spare Clothing, Ezekiel Clothing.

Pro Snowboarder

Managed the Snowbaord Department in the hey-day of this longtime Bend, Oregon Ski and Board shop.

Find out detailed information about Kyle Phillips, Director of Sales in Seattle, WA

Kyle Phillips: Director of Sales in Seattle, WA

Kyle Phillips