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Creative Director (Consulting at LE Communications)

Digital & Media

I have 14 years of experience in marketing, social media, pr and graphic design experience. Majority of experience stems from the action sports industry as marketing manager/ director for various skate and surf brands. For the past 4.5 years i have been managing my creative consulting agency.

•	Develop and Design creative concepts for seasonal catalogs 2X per year

•	Ensure that designs meet the needs of the two different channels; retail and web

•	Initiate and complete catalog line plan requirements on a seasonal basis ensuring that the product is consistent with the market trends and business strategy

•	Ensure that concept direction is maintained through the entire process; balance the color/print/pattern across hard and soft goods to achieve a mix that can be merchandised together and tells the season’s story

•	Copyright for headlines, titles and email campaigns

Concepting creative strategies for brands, businesses and companies in need of PR, Marketing, Creative & Social Media guidance.

Past & Current Clients include:
SUPERbrand, Karma Wear Active Wear, Honolua Surf Co., Kustom Footwear, Rocket Dog Footwear, CLEEO Collection Jewelry, Corona del Mar Wine Gallery, Analog Clothing, Wedding Pro Newsletter, Gravis Footwear, Darren McClellan, Ginger Rodgers Design, Luxotica Eyewear brands, bouHAUS living and SWYT Culture Footwear, The Soul Project, Twig & Willow Boutique, PetsLoveToys.com.

Owner + Executive Creative Agent

Pure Barre is a total body workout that lifts your seat, tones your thighs and burns fat in record-breaking time. Utilizing the ballet barre to perform small isometric movements set to fantastic music.
The technique protects your joints as it does not involve any bouncing or jumping. Each strength section of the workout is followed by a stretching section in order to create long, lean muscle without bulk.

Instructor

Project Manager Design & Construction (Consulting at LE Communications)
For Clients under JPS; Urban Decay, Active Ride Shop, Sidecar Doughnuts, Skin Laundry, No Rest for Bridget, HD Buttercup, Sheik Shoes
•	Handled multiple projects on a daily basis, coordinating timelines and permits due
•	Maintained prompt customer service, response and communication relating to projects
•	Researched, executed and offered design insight on interior construction design
•	Coordinated shipping, ordering, spec book and items for scheduled projects
•	Met and led client meetings

Project Manager

• Develop unique content for all Rocket Dog Footwear social media platforms: Facebook, Twitter, Instagram, Google+, Pinterest, YouTube, Vimeo, Vine. This includes daily posts, copy, photos and video. Leverage both what assets are readily available at Rocket Dog Footwear, and worked with third parties to create additional assets as needed and budgeted. Worked with departments like Sales, E-Commerce Web and PR + Marketing to develop exciting editorial content, including behind-the-scenes, look how-to, inspirational quotes, etc.

• Took Rocket Dog from 3k fans in 2009 to over 400,000 fans in 2013 on Facebook. 
Increased Twitter fan base by 1200%

• Ensured excellent customer service through timely, accurate and engaging responses to customer inquiries submitted through social networks.

• Serve as exclusive PR point of contact for all bloggers. Developed and executed blogger PR plan. Secure online press through identifying and establishing relationships with key influencers in  fashion industry.

• Developed and maintained monthly/ yearly editorial strategy and calendar. Concepted specialty contests on Pinterest, Twitter, Instagram and Facebook. Generating increased organic exposure, new followers and awareness of the brand.

• Develop brand standards for international social media. Oversee country brand ambassadors’ social engagement and adherence to global brand identity.

• Worked with graphic designer + web designer to create graphics for seasonal online updates across all platforms.

• Maintained voice and identity of Rocket Dog Footwear throughout all platforms. 

• Assist Sales + Web + Marketing Department with seasonal product descriptions, trends, website content.

Social Media Director (Consulting at LE Communications)

Responsible for managing projects coming from the marketing and sales teams (nationally and globally) into the creative department.  As the bridge to the creative team, print, digital and video projects were delegated appropriately based on workload and project priority.  Created Press Releases and creative briefs for each proposed marketing launch on new product for Analog or Gravis Team Riders. Organized in-house paperwork for mainstreaming the approval process for invoices, bills and advances.  Orchestrated the social media channels for Analog and Gravis in the USA. This unique role played on my strengths to poses a positive attitude, strong organization skills, the ability to multitask, and effectively communicate both verbally and written. 

KEY RESPONSIBILITIES: 
•	Created and managed the production schedule 
•	Worked closely with Creative Services to balance workloads, advocate for appropriate  time-lines on creative projects and evaluate and assign projects 
•	Obtain deadline extensions when necessary 
•	Develop and maintain traffic management guidelines and process documentation 
•	Produce and distribute weekly traffic reports and lead meetings 
•	Ensure incoming job requests contain all information needed to assign a job number and start the job, follow up on questions from creative
•	Communicate job status information to all team members 
•	Promote smooth work-flow and communication between departments 
•	 Work seamlessly with all the involved departments  
•	Keep creative team apprised of project priorities and due dates 
•	Expedite and prioritize rush projects accordingly
•      Daily management of all social media accounts 
•     Plan and execute social strategy 
•     Organize promotional giveaways or contests
•     Research and implement new social media technologies/trends
•     Write, Release and Execute PR plan and strategy for new product and team rider information
•     Focus on editorial placement  in print and online

Marketing + PR Communications Manager (consulting at LE Communications)

Vintage meets Modern. Jewelry with a Twist.  Cleeo Collection reinterprets an updated classic to make a standout pieces of the moment chic.  Incorporating vintage rhinestone elements with sterling silver chains or delicately intertwined with silk cords. Custom pieces available. Sold at Goat Boutiqe and online.

Sourced materials, Designed jewelry for clients on custom orders as well as creatively designed original one-of-a-kind items.  
Photographed all items, cataloged, created website and all social accounts


http://www.flickr.com/photos/loriepner/

Founder/ Designer

Brand Development, Social Media Integration, Strategy Planning, Media Buying, Press/ Editorial Releases, Events, Website Updates and Team Bios.

Marketing, Social Media & PR Director

Media Management & Buying, Press/ Editorial Placement, Events, Copy-writing, Website Focus/ updates, Vendor & Pricing Negotiation, Content Creation, Photo-shoot budget and execution

Marketing & PR Manager

Freelanced for Oneill, Roxy, Fox, ASR Fashion Shows, Etnies, Emerica, Es Brands.  Graphic Design and Fashion Stylist for photo shoots and Art Directing Girls Brands.

Stylist, Art Director

Execution of 8X yearly print publication, Collaborated with editorial team to tell story visually, concepted, created, produced photo shoots and runway shows for ASR and Magazine

Art Director

Retail POP, Catalogs, Signage, Events, Banners, Promotional Material, Organization for retail store sign mailers, vendor management, project budgets and in-house event graphics

Graphic Designer

Find out detailed information about Lori Bousman, Creative Director (Consulting at LE Communications) in Costa Mesa, CA

Lori Bousman: Creative Director (Consulting at LE Communications) in Costa Mesa, CA

Lori Bousman

Certified Pure Barre Instructor

Flagler College

Sarasota High School

STOTT Pilates Certified