Bachelors of Science in Finance and Marketing

Chief Marketing Officer

Marketing & Sales

• Independently devise organizational marketing strategies for websites, microsites, social media, and print platforms
• Proficiently develop, initiate, maintain, and deliver innovative marketing and communications strategies
• Expertly create, review, and analyze marketing, communications, publications, and public relations services
• Skillfully devise and implement tactical marketing plans to increase engagement with key audiences
• Actively manage and oversee expenditure budget formulation for marketing and communications department
• Monitor actual spend against overall operating budget, exercising control and accountability
• Created, implemented, monitored, and maintained paid digital, paid social, and organic social marketing campaigns
• Designed cutting edge marketing and communication strategies for brand-focused and production campaigns
• Increased profile and brand awareness, with clear and consistent messaging across all communication platforms

• Oversaw planning, development, and execution of marketing and advertising initiatives
• Monitored and approved marketing strategies to ensure efficiency and managed programs enhancing stakeholder relationships
• Evaluated marketing performance and led marketing team in creating innovative web and social media collateral
• Led development of innovative campaigns to increase quality spectators and turned them into loyal consumers
• Used market research to implement pricing, product marketing, marketing communications, advertising, and public relations
• Spearheaded strategic communications audits, developed communications, and ensured accurate publications
• Mobilized communications department in launching strategies and ensured clear marketing communications
• Planned, produced, and executed corporate communications documentation, strategic documents, and annual reports
• Collaborated cross-functionally to create media releases, speeches, presentation slides, and other collateral materials
• Followed strategy guidelines and created clear brand messages that were promulgated across all marketing campaigns
• Drafted high-quality communications ensuring appropriate content, tone, brevity, and consistency
• Developed and executed media strategy and researched, strategized, and sourced media opportunities
• Identified competitor tactics, market trends, new opportunities and challenges, and measured marketing and campaign results

President

• Provided strategic marketing consultancy services for media, telecommunications, and cable organizations
• Developed marketing campaigns for Time Warner Cable, Charter Communications, HBO, ESPN, and Warner Bros.
• Implemented communications strategies for Cricket Wireless, Comcast, Showtime, The Boston Globe, and Town News
• Crafted tailored messaging for targeted results for broadcast, cable, web, social, and mobile platforms
• Implemented online media distribution platform for clients to deliver TV, radio, and print to a variety of media outlets
• Produced content for broadcast stations, cable affiliates, websites, retail locations, social media, and mobile devices
• Maintained and circulated marketing effectiveness analyses and provided operational and analytical reports

Owner and CEO

• Created innovative marketing strategies to build brand, and increase revenue, awareness, respect, and relevance
• Partnered closely with research and development (R&D) to create solid plans and strategies
• Designed consumer outreach campaigns reflecting targeting, segmentation, and value proposition development
• Implemented strategy formation and reviewed, initiated, and implemented measurable strategies
• Conducted consumer research for decentralized cable multiple system operators (MSO), 12M customers, in 50 markets
• Mentored, guided, and assisted marketing staff and ensured constant professional growth
• Developed and drove innovative company marketing and communications plan as integral part of overall strategy

Corporate VP of Marketing

Find out detailed information about Robert Sadler, Chief Marketing Officer in Montague, MA

Robert Sadler: Chief Marketing Officer in Montague, MA

Robert Sadler

Boston University

Boston University