Robert Sadler: Chief Marketing Officer in Montague, MA

• Independently devise organizational marketing strategies for websites, microsites, social media, and print platforms • Proficiently develop, initiate, maintain, and deliver innovative marketing and communications strategies • Expertly create, review, and analyze marketing, communications, publications, and public relations services • Skillfully devise and implement tactical marketing plans to increase engagement with key audiences • Actively manage and oversee expenditure budget formulation for marketing and communications department • Monitor actual spend against overall operating budget, exercising control and accountability • Created, implemented, monitored, and maintained paid digital, paid social, and organic social marketing campaigns • Designed cutting edge marketing and communication strategies for brand-focused and production campaigns • Increased profile and brand awareness, with clear and consistent messaging across all communication platforms

• Oversaw planning, development, and execution of marketing and advertising initiatives • Monitored and approved marketing strategies to ensure efficiency and managed programs enhancing stakeholder relationships • Evaluated marketing performance and led marketing team in creating innovative web and social media collateral • Led development of innovative campaigns to increase quality spectators and turned them into loyal consumers • Used market research to implement pricing, product marketing, marketing communications, advertising, and public relations • Spearheaded strategic communications audits, developed communications, and ensured accurate publications • Mobilized communications department in launching strategies and ensured clear marketing communications • Planned, produced, and executed corporate communications documentation, strategic documents, and annual reports • Collaborated cross-functionally to create media releases, speeches, presentation slides, and other collateral materials • Followed strategy guidelines and created clear brand messages that were promulgated across all marketing campaigns • Drafted high-quality communications ensuring appropriate content, tone, brevity, and consistency • Developed and executed media strategy and researched, strategized, and sourced media opportunities • Identified competitor tactics, market trends, new opportunities and challenges, and measured marketing and campaign results

• Provided strategic marketing consultancy services for media, telecommunications, and cable organizations • Developed marketing campaigns for Time Warner Cable, Charter Communications, HBO, ESPN, and Warner Bros. • Implemented communications strategies for Cricket Wireless, Comcast, Showtime, The Boston Globe, and Town News • Crafted tailored messaging for targeted results for broadcast, cable, web, social, and mobile platforms • Implemented online media distribution platform for clients to deliver TV, radio, and print to a variety of media outlets • Produced content for broadcast stations, cable affiliates, websites, retail locations, social media, and mobile devices • Maintained and circulated marketing effectiveness analyses and provided operational and analytical reports

• Created innovative marketing strategies to build brand, and increase revenue, awareness, respect, and relevance • Partnered closely with research and development (R&D) to create solid plans and strategies • Designed consumer outreach campaigns reflecting targeting, segmentation, and value proposition development • Implemented strategy formation and reviewed, initiated, and implemented measurable strategies • Conducted consumer research for decentralized cable multiple system operators (MSO), 12M customers, in 50 markets • Mentored, guided, and assisted marketing staff and ensured constant professional growth • Developed and drove innovative company marketing and communications plan as integral part of overall strategy