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Marketing Automation & Lead Gen Manager

Marketing & Sales


While you won’t find the title “Founder or “President” on my resume, my career has revolved around my entrepreneur skill set and my high-minded ambitions. My life has been a journey of discovery, fueled by curiosity and desire to achieve results that others deemed impossible. In 7th grade, I started a business selling candy to other students and paying a commission to 5 of my friends. It wasn’t long before I found myself in principles office along with 3 legal representatives from Coca-Cola. I was forced to stop selling on campus due to a breach of contract held between Coca-Cola and the school district. I learned 3 invaluable things that day that kick-started my passion for excellence.

1. Fail Forward/Failure is an opportunity to learn
2. Dreams without a plan are only wishes
3. You are who you surround yourself with

As the youngest student to graduate from Westminster College, I possess the desire needed to stay self-motivated and contagiously ambitious. 

•	Analyzed campaign performance, summarize key insights, and offer recommendations to high-profile clients including but not limited to: Aetna, VSP, AARP, Zions Bank, and Marriott Hotels 
•	Created and optimized the design, content, layout, customer segmentation and messaging strategies 
•	Ensured utilization of current best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability for over 100,000 email sends and 50+ landing pages
•	Designed and implemented a testing strategy to ensure ongoing optimization of campaigns (A|B Testing)
•	Developed affiliate relationships with international clients to plan, track and budget for $200,000 marketing spend
•	Gathered data and analysis on the ROI, impact and efficacy of acquisition campaigns, efforts and spend


•	Designed/Launched website redesign to deploy customized strategies for: Lead Generation/Nurturing Email Campaigns, Social Media and SMS Mobile Ads and Dynamic Landing Pages
•	Designed SWOT methodologies, and response to competitive landscape. Directly grew new sales by $1.2M
•	Launch new product category and exceeded goals of $500,000 within the first 3 months
•	Created all department operational procedures increasing efficiency and decreased production error and lead time
•	Designed and executed national business plan to expand sales to new platforms and markets, signing in 45,000 new customers and 2,000 new wholesale retailers
•	Initiated and develop new partner relationships, providing strategic alliances and business opportunities



Business Development

•	Managed the top 100 accounts in Utah territory. Presented new/existing portfolio items, managed all POS, developed client relations, provided competitor analysis, brand exclusion support incentives, and staff training
•	Acquired new sponsorships for many highly-acclaimed events statewide. Including Utah Pride Festival, Twilight Concert Series, Utah Arts Festival, Sundance and more
•	Exceeded product placement goals by 20-25% each month
•	Led 6 monthly market segmentation research projects	



Territory Sales Director 

•	Increased market share by 64%, Increase dollar share by 42% in Utah territory
•	Progressed in managing 160 stores to current relations in 310 stores
•	Traveled extensively to build personal relations and increase sales
•	Increased unit sales in territory by 54% post YAGO


Regional Sales Director

Find out detailed information about Samantha Hansen, Marketing Automation & Lead Gen Manager in salt lake city, UT

Samantha Hansen: Marketing Automation & Lead Gen Manager in salt lake city, UT