Samantha Hansen: Marketing Automation & Lead Gen Manager in salt lake city, UT

• Analyzed campaign performance, summarize key insights, and offer recommendations to high-profile clients including but not limited to: Aetna, VSP, AARP, Zions Bank, and Marriott Hotels • Created and optimized the design, content, layout, customer segmentation and messaging strategies • Ensured utilization of current best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability for over 100,000 email sends and 50+ landing pages • Designed and implemented a testing strategy to ensure ongoing optimization of campaigns (A|B Testing) • Developed affiliate relationships with international clients to plan, track and budget for $200,000 marketing spend • Gathered data and analysis on the ROI, impact and efficacy of acquisition campaigns, efforts and spend

• Designed/Launched website redesign to deploy customized strategies for: Lead Generation/Nurturing Email Campaigns, Social Media and SMS Mobile Ads and Dynamic Landing Pages • Designed SWOT methodologies, and response to competitive landscape. Directly grew new sales by $1.2M • Launch new product category and exceeded goals of $500,000 within the first 3 months • Created all department operational procedures increasing efficiency and decreased production error and lead time • Designed and executed national business plan to expand sales to new platforms and markets, signing in 45,000 new customers and 2,000 new wholesale retailers • Initiated and develop new partner relationships, providing strategic alliances and business opportunities

• Managed the top 100 accounts in Utah territory. Presented new/existing portfolio items, managed all POS, developed client relations, provided competitor analysis, brand exclusion support incentives, and staff training • Acquired new sponsorships for many highly-acclaimed events statewide. Including Utah Pride Festival, Twilight Concert Series, Utah Arts Festival, Sundance and more • Exceeded product placement goals by 20-25% each month • Led 6 monthly market segmentation research projects

• Increased market share by 64%, Increase dollar share by 42% in Utah territory • Progressed in managing 160 stores to current relations in 310 stores • Traveled extensively to build personal relations and increase sales • Increased unit sales in territory by 54% post YAGO