The Medical Marketing Manager is responsible for building and growing relationships within the B2B and medical community. This team member will be ensuring that the medical community understands and advocates for the Altra brand resulting in referring consumers to the brand. Key to this role will be attendance at medical-related trade shows, development of marketing materials, and on-going customer service and relationship maintenance with the medical community.

The Medical Marketing Manager should have a strong background in anatomy, physiology and biomechanics in order to understand and communicate the benefits of shoes as it relates to foot health and healthy movement. This role will communicate product benefits to medical professionals and will develop education and marketing materials that do the same. This coordinator should have a business development mindset and will use their expertise to grow this community and the associated referral revenue.

This role lives at the intersection of marketing and sales.

Join the Altra Running Team

Altra Running is one of the fastest growing running brands in the world. We bring our passion for moving naturally to inspire everyone to lace up, hit the open road or tail, and start moving. We believe that running, walking, and hiking are how anyone can discover more of the world, and more of themselves. We are building an inclusive community inside and outside of our company, and we are looking for passionate, disruptive, entrepreneurial brand builders to join our team.

Manager, Medical Marketing

How You Will Make a Difference

What you will do:
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New Provider Acquisition (E-Blast, Marketing Materials, FST/Retailer Intros)

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Continuing Member Maintenance (Marketing Materials, FST/Retailer Events)

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Deliver Monthly Newsletter (Codes, Product Updates, Events)

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Create and Execute Research/Speaking Opportunities

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Develop Employee Education Resources

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Communicate Medical Outreach Best Practices

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Schedule & Implement Medical Night Best Practices

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Event Scheduling

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Speaking Opportunities – Retailers, Universities, Run Clubs, Providers

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Maintain AltraRx Budget (Events, Seeds, T&E, Marketing Materials)

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Promo Code Sales Reporting (via EComm)

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Retailer Redemption Reporting (via Customer Service)

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Miscellaneous Outreach

How you will do it:
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New business development, relationship building, customer service

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Presenting, selling, educating

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Build a growth-minded business plan

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Translating medical or technical details in writing and presentation to be understood by a broad range of individuals/expertise

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Working independently and managing multiple streams of work

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Scheduling and setting up events

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Reporting

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Developing marketing materials

What success looks like:
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Community growth

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Referral revenue growth

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Professional relationships internally and externally

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success
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1-3 years out of college

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College degree in physiology, sports medicine, anatomy, kinesiology, or exercise science

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Personal or professional experience in the running category is a plus

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Experience in marketing or sales highly desirable

What we expect you already know:
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Self-confidence, energy and enthusiasm.

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A service mindset

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Passion for running and health.

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Ability to be flex from details and big picture

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Passion for growing a business and driving results

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Establish effective relationships with internal and external partners

What we will teach you:
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In-depth knowledge of footwear and Altra

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It for You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Pay Range:
$82,080.00 USD - $123,120.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

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