Altra Sports Marketing Manager
VANS
Denver - VF Denver, VT, 05401
Closed - No longer accepting applications
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Join the Altra Family
We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or tail, and start running. Our mission to get everyone who is able out and running may be bold, but we won’t stop trying until it’s a reality.
Position: Sports Marketing Manager
How You Will Make a Difference
The Sports Marketing Manager will manage Altra’s events and athlete relationships. Reporting to the Senior Manager Global Brand Marketing, the Sports Marketing Manager’s goal will be to credential the performance of our products with athletes and drive awareness of the brand with In Real Life experiences/events. They will work closely with members of the marketing and creative team and field service team to create and execute athlete and event activation plans. A successful candidate will create clear KPI’s for their programs, measure success, report on results and be able to draw insights about what is working and we should continue, and what isn’t that we should stop, plus stay on the forefront of running culture and events to generate new ideas.
What you will do:
Events
! Set the event strategy and long-term event vision.
! Oversee the strategy, identification and execution of Altra events.
! Ideate and execute how Altra will activate at core events.
! Be the on-site leader for all primary event sponsorships including booth set-up, management and event activation.
! Create clear measures for each event, recap them, and make suggestions for how we can optimize them.
! Negotiate the contracts for events and ensure we execute against the contract.
Athletes
! Develop relationships with athletes to ensure they are promoting the Altra brand and are integrated into Altra’s overall Marketing initiatives to fully leverage their impact, plus make them feel supported and a part of the Altra family.
! Work with the integrated marketing team to develop athlete and running moment storytelling opportunities that build awareness and performance credibility for the brand. Execute with a variety of cross-functional teams (marketing, product and creative), to ensure excellence in execution.
! Work with senior marketing leadership and manager to scout and recruit new talent, and support contract negotiation of new and existing athletes.
! Manage the athlete activation calendar with appearances, content needs, race schedules etc.
! Be the primary point of contact for the athletes after the contract is complete to ensure activation plans are executed and the athletes have clear briefs and directions for how to execute on behalf of the brand.
! Act as the primary Altra contact for key athletes and work closely with their agents to define and ensure execution of deliverables.
! Own and gather input from Global and Regional teams to ensure alignment across the marketing calendar.
! Work alongside European and Asian teams for global brand moment activation at global events such as UTMB for things such as athlete uniforms, booth group runs, apparel outfits each day + detailed itinerary, and look at a global athlete and event strategy. Execution of the strategy is done at a regional level.
! Build best practice global toolkits and plans to support key moments.
! Work with the product team to ensure we’re using the athletes for product testing and feedback.
Overall
! Management of the athlete and event budget.
! Athlete and event measurement and reporting.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
! Athlete or relationship management
! Executing events
! Contract negotiation, a plus
! Organizational skills
! Clear and direct communication
! Adaptable & agile
! Willingness to take on projects outside of this job description
! Experience operating and reporting a yearly budget
! Experience partnering with team leaders and cross departmental partners
! Ability to think strategically and sell-in your ideas to other stakeholders.
! Self-motivated with the desire to show initiative and be proactive.
! Strong time management, planning and organizational skills.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range:
$82,080.00 USD - $123,120.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
R-20230807-0030 | #LI-DNI
We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or tail, and start running. Our mission to get everyone who is able out and running may be bold, but we won’t stop trying until it’s a reality.
Position: Sports Marketing Manager
How You Will Make a Difference
The Sports Marketing Manager will manage Altra’s events and athlete relationships. Reporting to the Senior Manager Global Brand Marketing, the Sports Marketing Manager’s goal will be to credential the performance of our products with athletes and drive awareness of the brand with In Real Life experiences/events. They will work closely with members of the marketing and creative team and field service team to create and execute athlete and event activation plans. A successful candidate will create clear KPI’s for their programs, measure success, report on results and be able to draw insights about what is working and we should continue, and what isn’t that we should stop, plus stay on the forefront of running culture and events to generate new ideas.
What you will do:
Events
! Set the event strategy and long-term event vision.
! Oversee the strategy, identification and execution of Altra events.
! Ideate and execute how Altra will activate at core events.
! Be the on-site leader for all primary event sponsorships including booth set-up, management and event activation.
! Create clear measures for each event, recap them, and make suggestions for how we can optimize them.
! Negotiate the contracts for events and ensure we execute against the contract.
Athletes
! Develop relationships with athletes to ensure they are promoting the Altra brand and are integrated into Altra’s overall Marketing initiatives to fully leverage their impact, plus make them feel supported and a part of the Altra family.
! Work with the integrated marketing team to develop athlete and running moment storytelling opportunities that build awareness and performance credibility for the brand. Execute with a variety of cross-functional teams (marketing, product and creative), to ensure excellence in execution.
! Work with senior marketing leadership and manager to scout and recruit new talent, and support contract negotiation of new and existing athletes.
! Manage the athlete activation calendar with appearances, content needs, race schedules etc.
! Be the primary point of contact for the athletes after the contract is complete to ensure activation plans are executed and the athletes have clear briefs and directions for how to execute on behalf of the brand.
! Act as the primary Altra contact for key athletes and work closely with their agents to define and ensure execution of deliverables.
! Own and gather input from Global and Regional teams to ensure alignment across the marketing calendar.
! Work alongside European and Asian teams for global brand moment activation at global events such as UTMB for things such as athlete uniforms, booth group runs, apparel outfits each day + detailed itinerary, and look at a global athlete and event strategy. Execution of the strategy is done at a regional level.
! Build best practice global toolkits and plans to support key moments.
! Work with the product team to ensure we’re using the athletes for product testing and feedback.
Overall
! Management of the athlete and event budget.
! Athlete and event measurement and reporting.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
! Athlete or relationship management
! Executing events
! Contract negotiation, a plus
! Organizational skills
! Clear and direct communication
! Adaptable & agile
! Willingness to take on projects outside of this job description
! Experience operating and reporting a yearly budget
! Experience partnering with team leaders and cross departmental partners
! Ability to think strategically and sell-in your ideas to other stakeholders.
! Self-motivated with the desire to show initiative and be proactive.
! Strong time management, planning and organizational skills.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range:
$82,080.00 USD - $123,120.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
R-20230807-0030 | #LI-DNI