Who We Are: 
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

The North America (NA) Associate Marketing Manager – Lifestyle Key Accounts is responsible for managing the overall account marketing strategy, liaising with the marketing teams to align and own the product calendars and marketing activations, and ensuring we are utilizing all opportunities to drive the account growth across core pillars in Lifestyle and Performance.

This is an exciting opportunity to contribute to New Balance’s growth across NA by managing key relationships with our most important strategic partners. This role serves as a key integrator and connector across global key accounts in North America, ensuring we drive distinct yet cohesive strategies across the region, and maximize all regional investments. 

MAJOR ACCOUNTABILITIES:
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Work closely with the Marketing Manager to plan account strategy, calendars and campaigns in line with the brand's key stories, calendars, and account growth plans.

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Create and present consumer-first, account-specific marketing presentations that influence future buys.

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Coordinate plans for all key NA exclusive product launches, and assist with developing integrated plans across content creation, influencers, athletes, events/experiential activations, and cultural moments.

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Highlight gaps, challenges, and opportunities from Global/regional plans

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Manage marketing budget, adopting a ‘test and learn’ approach to a portion of the investment

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Create, coordinate, and activate 360 wholesale marketing plans to achieve ideal sell-through.

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Provide regular communication on upcoming and live activity along with industry and account updates (culture, competitors, innovation, music, sports, fashion, streetwear, activism, etc.)

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Analyze and evaluate results to constantly learn and improve for future campaigns.

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Communicate results and return on investment to wider business.

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Integrate wider business opportunities, such as athletes and talent to activate key moments.

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Act as day-to-day marketing contact and build strong relationships with the account stakeholders.

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Collaborate with internal cross functional teams (Sales, Merchandising, VM, Global Marketing, Creative Team) and external agencies to develop innovative ‘brand firsts’ experiential, in-store, and online marketing campaigns and assets.

REQUIREMENTS FOR SUCCESS:
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Boston based role (Hybrid)

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3-5 years of marketing or applicable experience   

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Bachelor’s degree in business, retail, or related field

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Proven ability to successfully collaborate across a broad range of internal and external business partners.

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Strong budget management.  Budget planning, tracking, facilitating vendor payments

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Proven leadership, organizational and collaboration skills

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Excellent verbal and written communication skills

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Strong work ethic and ability to problem solve

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Passion and desire for excellence; motivated and results driven.

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Strong understanding of Basketball & Lifestyle footwear retail space, including Lifestyle, Athletic Specialty, and Sporting Goods channels

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Domestic travel to for account facing meetings and planned activations (Up to 25% Travel expected)

Regular Associate Benefits 
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.