11/07/2023
BOTTEGA VENETA Senior Digital Marketing ManagerBottega Veneta - Fixed Term (Fixed Term)
Shanghai - Mainland China! Minimum of 5 years relevant working experience in brand, digital marketing;
! Good negotiation and communication skill, team spirit, and a can-do attitude;
! Strong understanding of digital marketing strategies for China in local market;
! Passionate on the job and the industry;
! Hardworking, down to earth and highly self motivated with result driven;
! Demonstrated accountability for achieving individual and shared goals;
! Fluent in Chinese and English, both verbal and written;
! Excellent paper work and computer skill (Word, Excel, PowerPoint, etc.);

Main Duties 
! Implement digital social media strategies in compliance with the direction of head office and maximize the impact of electronic communications in relation to marketing and new media;
! Implement and manage promotion event campaigns to promote brand awareness, image, and consistent messaging across the digital space and to maximize business potential; 
! Online Brand Marketing (Corporate Website, Social Platform): 
- Develop online advertising and marketing strategy to increase brand online awareness. 
- Drive the development and execution of all online marketing campaign. 
- Manage all online marketing channels, digital and social platforms: corporate website, weibo, wechat, and other social media, paid search etc.
- Work closely with Marketing & Communications Director and WW Digital team to update the content at official website in Chinese version by weekly basis by implementing Page Order, YGrider, Mantis. 
- Execute website management system guided by WW locally. 
- Conduct Chinese translation of the resources based on Press Release and keep the message in line with the same tone and manner of the brand image. 
- Build up a solid connection and communication with Key Opinion Leaders to maximize brand, event and product exposures. 
- Better feature product angels, the four corner stones and brand story in communication and optimize the visibility and Word of Month for the brand. 
! Advertising: 
- Develop annual integrated digital Advertising strategy following WW Communication Guidelines covering catalogue, Digital Advertising. 
- Sense targeted consumers’ media preference.
- Implement and update master digital advertising plan.
- Well manage and control digital advertising budget. 
- Annual and new digital campaign brief and follow up. 
- Work together with WW Advertising Manager & Digital Manager on each campaign action plans, implementation and measurement. 
- Work with agency to provide quarterly / mid-year / yearly media competition review, Market research and evaluate investment result. Analyze market intelligence (technology / competitors). Monitor competitors’ social digital activities. 
- Perform as a liaison among brand, agency and media. 
! Conduct digital marketing proposal, recap, and report; 
! Provide creative brief and copywriting and tack media performance for analysis; 
! Digital Marketing related training and sharing:
 - Act as a point of coordination for digital training to enable the China organization to acquire necessary skills and knowledge. 
- Keep up-to-date with current developments and trends in digital capabilities and industry knowledge. 
- Facilitate knowledge sharing within China organization, to and from other regions of the world.
 - Present digital marketing solutions to all levels of an organization and add credibility to digital sales opportunities. 
! Other administration: Assist Marketing & Communications Director to:
- Supervise Digital Agencies, Advertising Agency and conduct monthly Report, Media Report, Competitors’ report
- Monitor budget control. 
- Conduct Monthly Social Digital Marketing Calendar, and Budget Presentation.
 ! Team Management: Lead, monitor, motivate and coach the marketing force to ensure the functional objectives are achieved; 
! Other related ad-hoc projects and tasks.
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