Boucheron PR & INFLUENCE SPECIALIST, AMERICAS
Kering
NEW YORK, 75, 75007
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11/17/2023
Boucheron PR & INFLUENCE SPECIALIST, AMERICASBoucheron - Regular
NEW YORK - United States of AmericaBoucheron is seeking a highly motivated and experienced Public Relations & Influence Specialist, Americas. In this role, you will be responsible for executing press, celebrity, and influencer activations that enhance the visibility, awareness, and desirability of the Maison, as well as support brand strategy and image. The role requires an energetic team-centric individual with an interest in working in a start-up environment in a 165-year-old Maison, supported by luxury group Kering.
PUBLIC RELATIONS & INFLUENCE SPECIALIST, AMERICAS
Base Salary $70,000 - $100,000 plus annual bonus
About Boucheron: Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry, and Watchmaking today. The Boucheron style, free and daring, is an expression of the vision, creativity, and innovation of the Maison.
Job responsibilities:
Implement and uphold Boucheron to the highest standards & brand positioning across all PR & Influence activities – including press, events, boutique initiatives, celebrity + influencer activations, and more – to express the singularity of the Maison.
Collaborate with leadership team in executing focused and elevated strategies to increase brand awareness, exposure, and editorial coverage for Boucheron Americas.
Oversee agencies and contribute to the year-round communications strategies and execution, including press activations, press releases & kits, media monitoring, pitching stories, asset creation, events & experiences, celebrity & influencer activations, executive interviews, and more.
Cultivate and maintain relationships with key press contacts, editors, journalists, celebrity stylists, influencers, agencies, vendors, and key opinion leaders across fashion, jewelry, luxury, and creative fields.
Maintain and update internal master contacts database and outreach lists.
Responsible for executing all PR & Influence product pulls including PR and boutique stock transfers, logistics, security, and coordination.
Liaise with PR agency for all credit requests, content monitoring and reporting.
Manage various aspects of events including invitations, guest lists, logistics, and follow-up for the American market.
Collaborate with internal (local and HQ) teams including marketing, design, sales, and e-commerce to ensure consistent messaging across all channels.
Lead the implementation and maintenance of measuring systems and tools to support growth – platforms such as DMR, Lefty, Launchmetrics, Cision, and more to ensure effective strategies.
Oversee PR agency generating weekly press reports and clippings for print, digital and social to share with HQ.
Contribute to PR & Influence opportunities and assist in developing strong angles for storytelling. Introduce both traditional and forward-thinking ideas. Identify and analyze missed opportunities and strategize on how to course correct.
Collaborate with local and HQ teams on local strategies to generate buzz and awareness in the region.
Embody the values of the Maison as an ambassador of Boucheron to find any possible opportunities to make our Maison shine in the American market.
Requirements:
Bachelor's degree in Public Relations, Communications, Marketing, or a related field preferred.
3+ years of public relations, influencer, events, and/or celebrity experience with understanding of luxury industry preferred.
Network of industry relationships in the luxury, creative, or fashion spaces, as well as new media.
Comfortable in a fast-paced, start-up environment with a hands-on approach.
Proven track record of successful press placements in top-tier publications both online and offline.
Excellent written and verbal communication skills with the ability to craft compelling stories, pitches, presentations, and more.
Friendly and upbeat personality with a team-centric approach while managing multiple projects simultaneously.
Creative & tactical thinker with a proactive, organized, and diligent approach.
Ability to maintain confidentiality & discretion in handling sensitive information.
Problem-solving and conflict-resolution skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required. Knowledge of industry platforms such as DMR, Launchmetrics, Cision, Lefty (or other PR & influencer tracking tools), and more is preferred.
Additional Information: Boucheron successfully kicked off the global re-launch in 2017 with a strong geographical development on historical markets (Europe, Japan, Middle East), while also developing new major territories in China & Korea. Starting in 2023, Boucheron will write another page of its history with the conquest of the American market.
The next step of this plan is the creation of a solid Marketing & Communications team to lead the efforts in establishing Boucheron as the most stylish & cutting-edge French High Jewelry Maison in the American market. In terms of scope, the journey will begin with the US & Canada, while the rest of the Americas will be explored at a later stage. The role is an exciting, new challenge for you and a once-in-a-lifetime adventure.
Reports to: Director of Marketing & Communications, Americas based in NY office, with a flexible work from home policy.
| #LI-DNI
Boucheron PR & INFLUENCE SPECIALIST, AMERICASBoucheron - Regular
NEW YORK - United States of AmericaBoucheron is seeking a highly motivated and experienced Public Relations & Influence Specialist, Americas. In this role, you will be responsible for executing press, celebrity, and influencer activations that enhance the visibility, awareness, and desirability of the Maison, as well as support brand strategy and image. The role requires an energetic team-centric individual with an interest in working in a start-up environment in a 165-year-old Maison, supported by luxury group Kering.
PUBLIC RELATIONS & INFLUENCE SPECIALIST, AMERICAS
Base Salary $70,000 - $100,000 plus annual bonus
About Boucheron: Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry, and Watchmaking today. The Boucheron style, free and daring, is an expression of the vision, creativity, and innovation of the Maison.
Job responsibilities:
Implement and uphold Boucheron to the highest standards & brand positioning across all PR & Influence activities – including press, events, boutique initiatives, celebrity + influencer activations, and more – to express the singularity of the Maison.
Collaborate with leadership team in executing focused and elevated strategies to increase brand awareness, exposure, and editorial coverage for Boucheron Americas.
Oversee agencies and contribute to the year-round communications strategies and execution, including press activations, press releases & kits, media monitoring, pitching stories, asset creation, events & experiences, celebrity & influencer activations, executive interviews, and more.
Cultivate and maintain relationships with key press contacts, editors, journalists, celebrity stylists, influencers, agencies, vendors, and key opinion leaders across fashion, jewelry, luxury, and creative fields.
Maintain and update internal master contacts database and outreach lists.
Responsible for executing all PR & Influence product pulls including PR and boutique stock transfers, logistics, security, and coordination.
Liaise with PR agency for all credit requests, content monitoring and reporting.
Manage various aspects of events including invitations, guest lists, logistics, and follow-up for the American market.
Collaborate with internal (local and HQ) teams including marketing, design, sales, and e-commerce to ensure consistent messaging across all channels.
Lead the implementation and maintenance of measuring systems and tools to support growth – platforms such as DMR, Lefty, Launchmetrics, Cision, and more to ensure effective strategies.
Oversee PR agency generating weekly press reports and clippings for print, digital and social to share with HQ.
Contribute to PR & Influence opportunities and assist in developing strong angles for storytelling. Introduce both traditional and forward-thinking ideas. Identify and analyze missed opportunities and strategize on how to course correct.
Collaborate with local and HQ teams on local strategies to generate buzz and awareness in the region.
Embody the values of the Maison as an ambassador of Boucheron to find any possible opportunities to make our Maison shine in the American market.
Requirements:
Bachelor's degree in Public Relations, Communications, Marketing, or a related field preferred.
3+ years of public relations, influencer, events, and/or celebrity experience with understanding of luxury industry preferred.
Network of industry relationships in the luxury, creative, or fashion spaces, as well as new media.
Comfortable in a fast-paced, start-up environment with a hands-on approach.
Proven track record of successful press placements in top-tier publications both online and offline.
Excellent written and verbal communication skills with the ability to craft compelling stories, pitches, presentations, and more.
Friendly and upbeat personality with a team-centric approach while managing multiple projects simultaneously.
Creative & tactical thinker with a proactive, organized, and diligent approach.
Ability to maintain confidentiality & discretion in handling sensitive information.
Problem-solving and conflict-resolution skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required. Knowledge of industry platforms such as DMR, Launchmetrics, Cision, Lefty (or other PR & influencer tracking tools), and more is preferred.
Additional Information: Boucheron successfully kicked off the global re-launch in 2017 with a strong geographical development on historical markets (Europe, Japan, Middle East), while also developing new major territories in China & Korea. Starting in 2023, Boucheron will write another page of its history with the conquest of the American market.
The next step of this plan is the creation of a solid Marketing & Communications team to lead the efforts in establishing Boucheron as the most stylish & cutting-edge French High Jewelry Maison in the American market. In terms of scope, the journey will begin with the US & Canada, while the rest of the Americas will be explored at a later stage. The role is an exciting, new challenge for you and a once-in-a-lifetime adventure.
Reports to: Director of Marketing & Communications, Americas based in NY office, with a flexible work from home policy.
| #LI-DNI