Fueled by a passion to improve, Giro is a worldwide leader in high-performance helmets, apparel, and accessories for action sports and active lifestyles. Giro is the youngest member of Easton-Bell’s business family. The brand was born with the introduction of the first lightweight adult cycling helmet in 1985. Today, Giro helmets are worn by millions of riders, cyclists, skiers, and snowboarders around the world. At Giro, it’s not about the helmet it is about energy, drive, and a compulsion to challenge the status quo. Giro is a place where customers are considered friends and employees are inspired by an authentic commitment to enhance the ride, whether on snow, pavement, dirt, or air.

The Brand Manager is responsible for all aspects of marketing communications, advertising, and public relations with a focused effort on growing brand awareness and strengthening brand image in our global market. Establishes brand marketing communication priorities and manages the execution of annual brand marketing plan. Develops advertising strategies and campaigns that achieve worldwide brand marketing objectives. Works closely with Director of Marketing and other Brand Managers to ensure a consistent brand message and appearance across all product categories.

Essential Job Functions:

• Responsible for producing global strategic marketing plans that drive brand awareness and sales while adhering to provided budget. Must be able to present to internal and external partners throughout the year to ensure team support and provide accountability.
• Manages advertising agency relationship, domestic media schedule and adhere to project budgets.
• Responsible for providing international distributors with necessary assets to assist their advertising and PR objectives and maintain a consistent, strong, brand image in all markets worldwide.
• Responsible for reconciling and delivering all project budgets after project completion.
• Manages the development and production of all printed and electronic collateral materials to achieve worldwide brand and product marketing objectives.
• Promote Brand sponsored teams and riders across all marketing collateral and media channels. Plans, develops and executes product catalog projects.
• Manages product and action photo shoots for catalogs and marketing materials.
• Responsible for creating and updating other collateral materials including POS catalog, packaging, owner’s manuals and hang tags.
• Manages, with Product Manager, all aspects of dealer POS programs including displays, product packaging, posters and product information graphics.
• Responsible for ensuring snow category content is relevant and timely within all digital channels: website, e-commerce platform, social media, etc.
• Responsible for working with digital team to produce monthly content updates, annual product updates and creative of all snow databases.
• Focuses on development of emerging social media programs to drive brand equity and awareness.
• Manages consumer and dealer programs.
• Responsible for the creation of all sales and marketing collateral including order forms, price lists, marketing program information and dealer mailings.
• Responsible for obtaining and analyzing consumer market data.
• Remains informed about snow industry news, trends, and competitor product advancements.
• Coordinates all correspondence with dealers, customer service and sales reps.
• Assists with tradeshow activities and promotions.
• Manages Public relations efforts, including ensuring product sampling and seeding programs are timely and product is ordered and available for PR team.
• Procure all graphics and signage for booth.
• Assists with the creation of sales meeting collateral.
• Assists retailers with product and brand communication content. Assists with naming of new products.
• Experience with utilizing brand communication documents such as the creative briefs, strategic planning documents, budget trackers, etc.

Education and Training:

• Bachelor’s Degree in marketing or related field or equivalent experience is required
• 3-5 years marketing and or sales experience – preferably in consumer sporting goods industry (snow industry experience preferred)
• Proficient with MS Word, Excel and PowerPoint. Skills in Photoshop, Illustrator, Project manager helpful
• Ability to coordinate and manage internal and external resources while maintaining a team atmosphere
• Very detail oriented with the ability to manage multiple projects and timelines
• Passion for and good knowledge of snow industry and trends
• Excellent written and verbal communication skills
• A creative approach grounded in practicality
• Willingness to travel

Skills and Abilities:

• Multimedia imaging, video editing, presentation graphics and production skills a plus
• Knowledge of action sports helpful with previous experience in the snow sport industry helpful
• Strong social media skills

At Easton-Bell Sports we love determination and perseverance – it is part of what makes us a great company! And we also value the professional privacy of each of our team members. Therefore we respectfully ask that you do not contact our executives or hiring teams directly.

Resumes and cover letters will only be accepted by clicking the apply now button below or by emailing: through: joinus@eastonbellsports.com

To learn more about Easton-Bell, visit: http://www.eastonbellsports.com/careers

Choosing to cross this boundary is cause for a personal foul, flag on the play, time in the penalty box, well… you get the picture! We hope to see your resume submitted soon!

Easton-Bell Sports is an equal opportunity employer.

We are Easton-Bell Sports.
Tomorrow is ours.
Because of the time we put in today.
We will be smarter. And faster. More resilient. More Clever. More Vocal. More open.
And maybe a little less serious.
We are devoted to sports and the people who play them. We vow to make them stronger and better.
If we fail, we learn. If we win, we improve.
Because our direction is ever forward.
Our passion is always with purpose.
Our success, humbly inevitable.
This is our time. Tomorrow is ready.
Let’s take it.

Are you ready to take it?
We are looking for the very best to help create our tomorrow.