This position is for a passionate road bike evangelist who is eager to represent Specialized, specifically our road bike and equipment categories. In this role, your communications and goals will always be driven by Specialized’s founding principle: Focus on the rider’s need for functional and technically advanced products that provide a performance benefit. You will collaborate with multiple product groups and build a holistic road brand strategy to serve and connect with riders, globally. You are the eyes and ears of our road group and will gather and present market research to the product teams to inform them of product line and communication strategies - you will develop these strategies for messaging towards specific rider experiences. With a direct tie to both product and our global marketing organizations, you will maintain positive working relationships with product managers, engineers, marketers, and global sales teams. To thrive in this position, you must be an innovative communicator, be passionate about all types of road riding and have acute insights to the modern rider, have a collaborative nature, and remain totally engaged in a fluid and diverse working environment. Technical product knowledge is mandatory and the ability to simplify and convey complex technical feature/benefits is essential. You must be able to identify trends and rider needs and communicate them back into the organization.

ESSENTIAL FUNCTIONS:
• Be the voice of the road rider for product insihgts and marketing message..
• Lead and organize market research at events, dealer visits, focus groups, etc.
• Create and maintain target rider and athlete profiles and possess the ability to create and maintain relationships with influential riders, dealers, customers, athletes
• Identify key riders for product testing feedback
• Work with the road product group to create strategies to connect with cutomers at retail.
• Lead the development of messaging to riders manage marketing collateral content and tone.
• Assist in developing and delivering product presentations.
• Drive communication and collaboration across teams – product development, global marketing, retail services, SBCU, etc.
• Research and communicate product positioning.
• Leads the planning and execution of product launches.
• Travel domestic & international.

SKILLS & EXPERIENCE REQUIRED:
• Intimate knowledge of the current road bike cycling market, community, and trends
• Two+ years of experience working in bicycle retail sales and industry preferred
• Excellent oral, presentation and written communication skills
• Strong knowledge of bicycle products and components
• Passion for bikes and equipment.
• Bachelor’s degree and marketing experience preferred
• Excellent organization, attention to detail and follow-through skills
• Strong social skills a must
• Multiple languages or international travel preferred

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