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Public Relations Manager:
Sanuk, the fun and funky footwear brand, is looking for an experienced and enthusiastic Public Relations Manager. The Sanuk Brand has a special story to tell and we need a special person to help tell it. This position will report directly to the Global Director of Marketing and will also work closely with the Product Design and Sales teams. Sanuk is a high-energy and fast-paced company, so we’re looking for employees who can both work hard and have fun doing it.
Job Description:
The PR Manager will work closely with the Marketing Director and other Marketing Managers to develop and distribute strategic communication aimed at engaging media and consumers. This position will manage and facilitate relationships and investments with Sanuk’s external PR agency. Additionally, this position will manage communication flow and tactical logistics between external PR and internal Social Marketing and Events Management. The PR Manager will be responsible for servicing Sanuk’s Regional Brand Managers with Annual and Seasonal PR Strategy and will facilitate in the building of a global network of regional agencies. Additionally, this position will be responsible for driving stories with core press and seeking opportunities beyond or supplemental to agency scope.
Duties Include:
- Develop and execute communications plan for brand, including seasonal objectives for global regions
- Coordinate all marketing communications for trade shows and other brand events
- Management and facilitation of external PR relationships ---- drive results, monitor for quality control, provide direct and timely feedback, measure deliverables against goals
- Interface extensively with internal counterparts in product design, marketing, and sales departments
- Understanding and cultivation of key annual brand stories
- Understanding and cultivation of key seasonal product stories
- General brand copywriting
- Archival and organization of media assets, including press clippings, photography, and brand communication
- Distribution of PR assets to web
- Management of Sanuk relationship with Footwear and Action Sports Industry press
- Manage key global PR contact list
- Develop and implement product seeding strategies in concert with fellow Marketing Managers
- Collaborate with Core Marketing Manager on development and distribution of key athlete ambassador stories and publicity opportunities
- Develop seasonal press kits
- Support Deckers corporate communication as needed with key Sanuk stories or copywriting
- Create and manage integrated PR calendar
- Collaborate with Social Marketing Manager to develop and implement digital/online communication strategies
- Keep a pulse on industry, audience trends, and stories
- Comprise documents written on behalf of executives
- Develop and implement a crisis communication plan and ensure internal teams are trained and prepared to manage any event
Must-Haves:
- Bachelor’s Degree from four-year college or university with a major in marketing, public relations, journalism, communications, or a related field
- Minimum 5-6 years of related public relations experience, preferably in footwear, fashion, or retail.
- Strong written and oral communication skills
- Demonstrated capabilities in creative writing, including but not limited to internal company communications, training materials, manuals, presentations, speeches, letters, press releases, blogs and other social media posts.
- Proven track record writing communications with brand personality
- Self-starter with entrepreneurial spirit
- Team player with a collaborative approach
- Passion for footwear or fashion
- Well-versed in not only current communication trends but fully aware of up and coming strategies
- Proficiency in Microsoft Outlook, Word, and Powerpoint
- Strong organizational skills
Wanna-Haves:
- Experience in graphic communication with an ability to work with Photoshop files, Keynote, and other creative software
- Experience as a company or client spokesperson and comfortable on camera
- Demonstrated results leveraging social media as part of an overall PR plan
- Experience supporting global brand strategies and working with or developing regional PR networks
Sanuk is a brand that’s all about not taking ourselves too seriously…but taking what we do very seriously. We have built an eclectic and diversely talented Brand Team and will welcome the right candidate into a pretty special environment. This is a huge opportunity for someone with the skills we need, the experience to deliver the right playbook, and a willingness to drink our Sanuk kool-aid and become a true champion for this very special and quickly growing brand. We are a closely-knit family and have been known to share awkwardly long bear hugs from time to time.
Smile…Pass It On!
This is a full-time position and we offer an excellent, competitive benefit package. If you fit this description and want to work in a fun and positive environment, please submit your resume via the link below.
Sanuk, the fun and funky footwear brand, is looking for an experienced and enthusiastic Public Relations Manager. The Sanuk Brand has a special story to tell and we need a special person to help tell it. This position will report directly to the Global Director of Marketing and will also work closely with the Product Design and Sales teams. Sanuk is a high-energy and fast-paced company, so we’re looking for employees who can both work hard and have fun doing it.
Job Description:
The PR Manager will work closely with the Marketing Director and other Marketing Managers to develop and distribute strategic communication aimed at engaging media and consumers. This position will manage and facilitate relationships and investments with Sanuk’s external PR agency. Additionally, this position will manage communication flow and tactical logistics between external PR and internal Social Marketing and Events Management. The PR Manager will be responsible for servicing Sanuk’s Regional Brand Managers with Annual and Seasonal PR Strategy and will facilitate in the building of a global network of regional agencies. Additionally, this position will be responsible for driving stories with core press and seeking opportunities beyond or supplemental to agency scope.
Duties Include:
- Develop and execute communications plan for brand, including seasonal objectives for global regions
- Coordinate all marketing communications for trade shows and other brand events
- Management and facilitation of external PR relationships ---- drive results, monitor for quality control, provide direct and timely feedback, measure deliverables against goals
- Interface extensively with internal counterparts in product design, marketing, and sales departments
- Understanding and cultivation of key annual brand stories
- Understanding and cultivation of key seasonal product stories
- General brand copywriting
- Archival and organization of media assets, including press clippings, photography, and brand communication
- Distribution of PR assets to web
- Management of Sanuk relationship with Footwear and Action Sports Industry press
- Manage key global PR contact list
- Develop and implement product seeding strategies in concert with fellow Marketing Managers
- Collaborate with Core Marketing Manager on development and distribution of key athlete ambassador stories and publicity opportunities
- Develop seasonal press kits
- Support Deckers corporate communication as needed with key Sanuk stories or copywriting
- Create and manage integrated PR calendar
- Collaborate with Social Marketing Manager to develop and implement digital/online communication strategies
- Keep a pulse on industry, audience trends, and stories
- Comprise documents written on behalf of executives
- Develop and implement a crisis communication plan and ensure internal teams are trained and prepared to manage any event
Must-Haves:
- Bachelor’s Degree from four-year college or university with a major in marketing, public relations, journalism, communications, or a related field
- Minimum 5-6 years of related public relations experience, preferably in footwear, fashion, or retail.
- Strong written and oral communication skills
- Demonstrated capabilities in creative writing, including but not limited to internal company communications, training materials, manuals, presentations, speeches, letters, press releases, blogs and other social media posts.
- Proven track record writing communications with brand personality
- Self-starter with entrepreneurial spirit
- Team player with a collaborative approach
- Passion for footwear or fashion
- Well-versed in not only current communication trends but fully aware of up and coming strategies
- Proficiency in Microsoft Outlook, Word, and Powerpoint
- Strong organizational skills
Wanna-Haves:
- Experience in graphic communication with an ability to work with Photoshop files, Keynote, and other creative software
- Experience as a company or client spokesperson and comfortable on camera
- Demonstrated results leveraging social media as part of an overall PR plan
- Experience supporting global brand strategies and working with or developing regional PR networks
Sanuk is a brand that’s all about not taking ourselves too seriously…but taking what we do very seriously. We have built an eclectic and diversely talented Brand Team and will welcome the right candidate into a pretty special environment. This is a huge opportunity for someone with the skills we need, the experience to deliver the right playbook, and a willingness to drink our Sanuk kool-aid and become a true champion for this very special and quickly growing brand. We are a closely-knit family and have been known to share awkwardly long bear hugs from time to time.
Smile…Pass It On!
This is a full-time position and we offer an excellent, competitive benefit package. If you fit this description and want to work in a fun and positive environment, please submit your resume via the link below.