OVERVIEW: Lead, manage and execute holistic digital
marketing strategies for Amer Sports Americas (ASA)
brands, primarily focused on Salomon, Atomic and Suunto

ESSENTIAL DUTIES & RESPONSIBILITIES:

To perform this job successfully, an individual must be
able to perform each essential duty and responsibility
satisfactorily:

• Adapt Global Digital Marketing strategies for the
ASA brands to ensure compelling and consumer focused
regional digital marketing strategies
• In close collaboration with the ASA Brand
Managers, ensure the digital marketing strategy is
seamlessly integrated and executed in category specific
Go To Market Plans
• Working with Ecomm and Brand Managers, take
ownership of the digital marketing annual calendars
across all digital marketing touch points
• Ensure ASA brands are always presented to trade
and consumers within brand equity guidelines
• Act as the conduit between Ecommerce, Brand and
Commercial teams to ensure full understanding and
alignment of digital marketing strategies and calendars
• Manage the social media strategy and outputs for
each brand, utilizing third party resources for execution
where necessary
• Have a full working knowledge and ability to
manage social media dashboards for the execution and
analysis of digital marketing programs
• Provide Global Digital marketing mangers with
timely and relevant regional market feedback to ensure
continual improvement of Global Digital Marketing
strategy
• Create a comprehensive Digital marketing tool box
• Co-ordinate and manage digital media programs
across ASA brands
• Work closely with ASA Ecommerce managers to
ensure each brand is maximizing email acquisition,
lifecycle and output and SEO opportunities
• Work with Brand Marketing, Commercial teams and
Ecommerce to ensure correct online merchandising of
product presentations
• Provide online retailers with the necessary tools
to ensure ASA brands are presented in accordance with
respective brand equity and to optimize the consumer
buying experience
• Interpret data and metrics to continually
evaluate online programs ROI and make recommendations for
improvements
• Maintain an ongoing and thorough understanding of
new and emerging digital technologies to ensure ASA
brands are at the forefront of consumer and Go To Market
digital strategy
• Look for synergies and scale across all ASA
brands
• Track and manage digital marketing invoices and
budgets

SUPERVISORY RESPONSIBILITIES: None

REQUIRED EDUCATION & EXPERIENCE:

• Bachelor's degree from four-year college or
university
• Minimum of five (5) years digital marketing
experience on either the agency or client side
• In-depth knowledge of digital marketing strategy,
social media, ecommerce, paid media, SEO and current
consumer online trends

OTHER QUALIFICATIONS, SKILLS & ABILITIES:

The requirements listed below are representative of the
knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable individuals with
disabilities to perform the essential functions.
• Ability to organize and coordinate multiple
projects simultaneously
• Team work is a key success factor for this
position and the Digital Marketing manager must be able
to ensure collaboration and buy in within a matrix
organization
• Strong Interpersonal communication skills and
Excellent public presentation skills
• Ability to interact with senior management to
understand and interpret business requirements for the
creation of commercially relevant digital marketing plans

PHYSICAL DEMANDS & WORKING ENVIRONMENT:

The physical demands described here are representative of
those that must be met by an employee to successfully
perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with
disabilities to perform the essential functions.

While performing the duties of this job, the employee is
regularly required to talk and hear. The employee is
frequently required to sit, stand and walk. The employee
must occasionally kneel, stoop, crouch, twist and lift up
to 25 pounds, with or without accommodations.

Specific vision abilities required by this job include
close vision, color vision, and ability to adjust focus.

The work environment characteristics described here are
representative of those an employee encounters while
performing the essential functions of this job.
Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.

The noise level in the work environment is usually
moderate.

Travel 20% of the time, including International trips

EOE/M/F/V