Collaborations & Energy Marketing Associate
New Balance Athletic Shoe, Inc.
(NB), VT, 05401
Closed - No longer accepting applications
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Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Marketing Associate supports the Collaborations & Energy Marketing Manager in leading the development of global energy programs for our lifestyle consumer. This role supports all components of the go-to-market strategy including third-party partner/agency management, asset creation & management, and measuring & evaluating content performance to achieve individual & departmental goals. The Collaborations & Energy Marketing Associate will work cross-functionally to create industry-leading integrated marketing programs that increase brand presence, leverage key cultural moments and drive brand heat. Globally, this role will align with priority regions to help amplify our global lifestyle partnerships and increase the value of earned, paid and social media. This role is highly collaborative, working with external partners, multiple departments & stakeholders, and requires a proactive mindset to thrive in a fast-paced business environment.
MAJOR ACCOUNTABILITIES:
! Assist go-to-market planning and execution for key global energy launches.
! Partner with Marketing Manager on marketing budget tracking and launch calendars across all global programs.
! Implement and manage seeding strategy across functions.
! Partner closely with departments in HQ and internationally, including product development, DTC, Legal, PR, and regional marketing teams to drive program excellence.
REQUIREMENTS FOR SUCCESS:
! Based at NB Boston headquarters
! 3+ years relevant marketing experience
! Experience building product launch & marketing plan execution with post initiative tracking & assessment
! Ability to think strategically while comfortable with project management details
! Current on new and emerging trends within the streetwear, fashion, and entertainment space
! A passion and ability to champion significant, lasting partner relationships
! Ability to navigate a global organization across many functions
! Travel required - domestic and international
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Marketing Associate supports the Collaborations & Energy Marketing Manager in leading the development of global energy programs for our lifestyle consumer. This role supports all components of the go-to-market strategy including third-party partner/agency management, asset creation & management, and measuring & evaluating content performance to achieve individual & departmental goals. The Collaborations & Energy Marketing Associate will work cross-functionally to create industry-leading integrated marketing programs that increase brand presence, leverage key cultural moments and drive brand heat. Globally, this role will align with priority regions to help amplify our global lifestyle partnerships and increase the value of earned, paid and social media. This role is highly collaborative, working with external partners, multiple departments & stakeholders, and requires a proactive mindset to thrive in a fast-paced business environment.
MAJOR ACCOUNTABILITIES:
! Assist go-to-market planning and execution for key global energy launches.
! Partner with Marketing Manager on marketing budget tracking and launch calendars across all global programs.
! Implement and manage seeding strategy across functions.
! Partner closely with departments in HQ and internationally, including product development, DTC, Legal, PR, and regional marketing teams to drive program excellence.
REQUIREMENTS FOR SUCCESS:
! Based at NB Boston headquarters
! 3+ years relevant marketing experience
! Experience building product launch & marketing plan execution with post initiative tracking & assessment
! Ability to think strategically while comfortable with project management details
! Current on new and emerging trends within the streetwear, fashion, and entertainment space
! A passion and ability to champion significant, lasting partner relationships
! Ability to navigate a global organization across many functions
! Travel required - domestic and international
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.