Coordinator, Brand Management
The North Face
Burlington, VT, 05401
Closed - No longer accepting applications
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As a key member of The North Face Americas Brand Marketing team, the Brand Coordinator of Lifestyle will be responsible for working collaboratively and cross-functionally in supporting our overall brand & product marketing strategy & execution. In this role, you will support the development of seasonal lifestyle off mountain marketing campaign frameworks & strategy. You will work day-to-day with our team of brand managers and senior brand coordinators in bringing The North Face marketing vision to life in collaboration with other key cross functional partners.
Responsibilities will be diverse and wide-reaching. The role can span anywhere from contributing in strategic brainstorming session, helping plan and concept campaigns, gathering samples to conducting market research to identifying areas of opportunities for the brand and lifestyle vision.
This role is based in Denver, CO.
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Coordinator, Lifestyle Brand Marketing
How You Will Make a Difference
What you will do:
Support key marketing strategy projects including brand architecture, visual identity development and naming for the performance-inspired category, specific to lifestyle products.
Work with Marketing teams to coordinate a full integrated plan across territories, ensuring that our consumers get the right message at the right time to drive our overall business strategy.
Support in the development of the integrated marketing plan including coordinating activities between multiple consumer touchpoints such as media, digital, social, in-store and event marketing.
Partner with the territory and global marketing, creative studio, merchandising, PR, digital and sports marketing teams to drive collaboration and maximize our campaign efforts.
Collaborate with cross-functional NORA marketing partners to ensure Brand plans ladder up to the broader NORA marketing strategy and key initiatives and product stories are supported.
Support seasonal brief development including external and internal research, presentation and other document creation, and on-going meeting and project milestone scheduling and coordination.
Manage the seasonal product sample ordering process and coordinate product sample usage as part of brand lifestyle photoshoots and other content productions.
Support ongoing brand partner and vendor projects and communications, including being the primary POC for many industry partners and supporting vendors.
Analyze campaign performance across channels to ensure goals and KPI’s are met.
Assist in briefing in creative needs to internal and external agency; oversee the development/execution of brand creative assets.
Assist with brand creative production budget tracking and finances, including invoice receipt and approval, reconciliations, accruals, etc.
Maintain strict confidentiality of sensitive information.
Keep up to date on the evolving marketing and trend landscape as well as competitor activity and best practices.
Conduct market research to identify marketing opportunities.
Collaborate with external partners and internal teams on a daily basis.
Support other brand projects as necessary.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
BA/BS degree in marketing or related field
3+ years of professional experience in marketing
Understanding of retail and wholesale marketplaces.
Have a strong passion for our brand, our brand values and outdoor sports.
A strong motivation to work on all types of projects and a willingness to roll up your sleeves and help the entire brand marketing team.
Interest in developing a brand strategy skillset through exposure & experience.
Experience with the key social platforms: Meta, Google, Tiktok, Snapchat, YouTube, Pinterest, etc.
Must be a strong communicator who is able to effectively communicate across teams.
Understanding and application of marketing best practices
Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
Experience with MS Word, Excel, and PowerPoint/Keynote and comfortable using other database platforms.
Have a passion for lifestyle and outerwear, and a true and authentic understanding of North America fashion culture and community.
Critical thinker with strong problem-solving and research proficiencies.
Highly driven with a positive, high-energy, team-oriented attitude
Experience in retail and a genuine love for the outdoors is a plus!
Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work ev
Responsibilities will be diverse and wide-reaching. The role can span anywhere from contributing in strategic brainstorming session, helping plan and concept campaigns, gathering samples to conducting market research to identifying areas of opportunities for the brand and lifestyle vision.
This role is based in Denver, CO.
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Coordinator, Lifestyle Brand Marketing
How You Will Make a Difference
What you will do:
Support key marketing strategy projects including brand architecture, visual identity development and naming for the performance-inspired category, specific to lifestyle products.
Work with Marketing teams to coordinate a full integrated plan across territories, ensuring that our consumers get the right message at the right time to drive our overall business strategy.
Support in the development of the integrated marketing plan including coordinating activities between multiple consumer touchpoints such as media, digital, social, in-store and event marketing.
Partner with the territory and global marketing, creative studio, merchandising, PR, digital and sports marketing teams to drive collaboration and maximize our campaign efforts.
Collaborate with cross-functional NORA marketing partners to ensure Brand plans ladder up to the broader NORA marketing strategy and key initiatives and product stories are supported.
Support seasonal brief development including external and internal research, presentation and other document creation, and on-going meeting and project milestone scheduling and coordination.
Manage the seasonal product sample ordering process and coordinate product sample usage as part of brand lifestyle photoshoots and other content productions.
Support ongoing brand partner and vendor projects and communications, including being the primary POC for many industry partners and supporting vendors.
Analyze campaign performance across channels to ensure goals and KPI’s are met.
Assist in briefing in creative needs to internal and external agency; oversee the development/execution of brand creative assets.
Assist with brand creative production budget tracking and finances, including invoice receipt and approval, reconciliations, accruals, etc.
Maintain strict confidentiality of sensitive information.
Keep up to date on the evolving marketing and trend landscape as well as competitor activity and best practices.
Conduct market research to identify marketing opportunities.
Collaborate with external partners and internal teams on a daily basis.
Support other brand projects as necessary.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
BA/BS degree in marketing or related field
3+ years of professional experience in marketing
Understanding of retail and wholesale marketplaces.
Have a strong passion for our brand, our brand values and outdoor sports.
A strong motivation to work on all types of projects and a willingness to roll up your sleeves and help the entire brand marketing team.
Interest in developing a brand strategy skillset through exposure & experience.
Experience with the key social platforms: Meta, Google, Tiktok, Snapchat, YouTube, Pinterest, etc.
Must be a strong communicator who is able to effectively communicate across teams.
Understanding and application of marketing best practices
Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
Experience with MS Word, Excel, and PowerPoint/Keynote and comfortable using other database platforms.
Have a passion for lifestyle and outerwear, and a true and authentic understanding of North America fashion culture and community.
Critical thinker with strong problem-solving and research proficiencies.
Highly driven with a positive, high-energy, team-oriented attitude
Experience in retail and a genuine love for the outdoors is a plus!
Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work ev