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** Must live in or near the Park City, Utah area to be considered for this position **
ABOUT AVEX:
Water connects every living thing on this planet and all of us, from the Mountains and Rivers to the Oceans. Its force and abundance are the backdrop of our lives. As part of this water community of kayakers, rafters, anglers, sailors, wakeboarders, snow riders, surfers, climbers, campers, and adventurers, we are continually inspired by the element of water. We believe that products for the sports we serve should be designed by people who live, work, and play in the mountains, rivers, and oceans. We believe in designing and building products with versatile function, uncompromised style and extraordinary trusted lasting value. The ideal of anything is never defined as only the best, the fanciest, or most popular or even most expensive. Instead our benchmarks are equations of variables like dependable, trusted, proven, timeless, and built to be used again and again through many different activities.
Ignite USA, a division of Newell Rubbermaid, is a global leader and recognized innovator in two of the fastest growing segments of the beverage ware industry: Thermal Mugs & Bottles and Hydration Bottles. It currently markets its products under the Contigo brand in the Housewares industry and the Avex brand in the Outdoor/Sporting Goods industry. The Contigo® brand (www.GoContigo.com) is the largest and fastest growing brand in the Housewares beverage ware category. The Avex® brand (www.AVEXSPORT.com) was launched in the Outdoor industry just over 3 years ago and is also experiencing very rapid growth through strong, innovative products that leverage Ignite’s core patented beverage ware technologies. Ignite’s experienced management team brings deep expertise to a highly unique business model and powerful engine for product innovation. The model consists of in-house industrial design, engineering, research, sourcing and product development capabilities, structured into cross functional innovation teams. This integrated model has produced rapid, continuous meaningful product innovation and exciting, highly differentiated brands.
The Creative Manager will work closely with the Marketing, Design, and Sales teams on the Avex brand in order to successfully:
1. Uphold consistent and relevant visual execution of the AVEX brand throughout all media and collateral materials.
2. Execute production and design responsibilities for IDCs, advertising, packaging, merchandising displays, marketing materials, and new item setup to support product development, marketing and sales initiatives.
3. Help maintain an accurate image database for use by internal and external partners.
Primary responsibilities:
• Adhere to the Avex brand style guides
• Deliver highly accurate product and packaging specs (IDC files)
• Deliver a high quality and creative execution of graphic designs for product packaging in a production ready format continuing through production approval
• Work with Sales to execute merchandiser opportunities to support growth in new channels
• Implement necessary language translations required for packaging and Use & Care Guides
• Design various trade advertising campaigns in accordance to required ad closing dates
• Create digital media assets for use on web and social media, not limited to but including banners and animations
• Execute development of sales tools such as sell sheets, product brochures, pod renderings, foam core mockups, and price lists
• Illustrate patterns for product graphics
• Illustrate products in a technical style
• Help keep creative image library organized and up to date
• Development of trade show booth graphics
• Attend photo shoots when needed
ABOUT AVEX:
Water connects every living thing on this planet and all of us, from the Mountains and Rivers to the Oceans. Its force and abundance are the backdrop of our lives. As part of this water community of kayakers, rafters, anglers, sailors, wakeboarders, snow riders, surfers, climbers, campers, and adventurers, we are continually inspired by the element of water. We believe that products for the sports we serve should be designed by people who live, work, and play in the mountains, rivers, and oceans. We believe in designing and building products with versatile function, uncompromised style and extraordinary trusted lasting value. The ideal of anything is never defined as only the best, the fanciest, or most popular or even most expensive. Instead our benchmarks are equations of variables like dependable, trusted, proven, timeless, and built to be used again and again through many different activities.
Ignite USA, a division of Newell Rubbermaid, is a global leader and recognized innovator in two of the fastest growing segments of the beverage ware industry: Thermal Mugs & Bottles and Hydration Bottles. It currently markets its products under the Contigo brand in the Housewares industry and the Avex brand in the Outdoor/Sporting Goods industry. The Contigo® brand (www.GoContigo.com) is the largest and fastest growing brand in the Housewares beverage ware category. The Avex® brand (www.AVEXSPORT.com) was launched in the Outdoor industry just over 3 years ago and is also experiencing very rapid growth through strong, innovative products that leverage Ignite’s core patented beverage ware technologies. Ignite’s experienced management team brings deep expertise to a highly unique business model and powerful engine for product innovation. The model consists of in-house industrial design, engineering, research, sourcing and product development capabilities, structured into cross functional innovation teams. This integrated model has produced rapid, continuous meaningful product innovation and exciting, highly differentiated brands.
The Creative Manager will work closely with the Marketing, Design, and Sales teams on the Avex brand in order to successfully:
1. Uphold consistent and relevant visual execution of the AVEX brand throughout all media and collateral materials.
2. Execute production and design responsibilities for IDCs, advertising, packaging, merchandising displays, marketing materials, and new item setup to support product development, marketing and sales initiatives.
3. Help maintain an accurate image database for use by internal and external partners.
Primary responsibilities:
• Adhere to the Avex brand style guides
• Deliver highly accurate product and packaging specs (IDC files)
• Deliver a high quality and creative execution of graphic designs for product packaging in a production ready format continuing through production approval
• Work with Sales to execute merchandiser opportunities to support growth in new channels
• Implement necessary language translations required for packaging and Use & Care Guides
• Design various trade advertising campaigns in accordance to required ad closing dates
• Create digital media assets for use on web and social media, not limited to but including banners and animations
• Execute development of sales tools such as sell sheets, product brochures, pod renderings, foam core mockups, and price lists
• Illustrate patterns for product graphics
• Illustrate products in a technical style
• Help keep creative image library organized and up to date
• Development of trade show booth graphics
• Attend photo shoots when needed