Chaco is an iconic outdoor brand with market leadership in performance sandals, a high growth business in closed-toe performance and lifestyle footwear, and a dynamic accessories offering. The brand has achieved several consecutive years of industry-leading growth by creating remarkable connections with a tribe of loyal consumers known as ChacoNation.

GENERAL FUNCTION:
The Digital Marketing Manager owns the digital marketing function and is responsible for developing and executing an integrated program that will create amazing online consumer experiences, while accelerating overall Chaco sales. As a key driver of the DTC and wholesale business, this person will manage important channels such as the social media community, brand content strategy and development, and digital influencer and media planning.

PRIMARY DUTIES:
- Develop the digital marketing plan and marketing tactics by leveraging financial information, research and consumer insights & marketplace intelligence to form an integrated digital marketing strategy.
- Lead DTC marketing effort and own the overall online digital customer experience (web, email, social, influencer, etc.) and partner with brand marketing and ecomm teams to deliver best in class digital brand encounters.
- Set, manage and track all marketing efforts in the digital channel in order to maximize return on investment, ensuring established brand, sales, expense and profitability goals are reached.
- Work with internal and external resources to create and drive the brand’s content strategy and editorial plan, accountable for all content marketing initiatives to drive traffic, and engagement.
- Act as social media community manager and oversee social media account design, follower communication, and content publication.
- Work with Marketing stakeholders to ensure plans are integrated, meeting overall brand, territory, and commercial objectives.
- Budget responsibility for all digital marketing programs (unbranded SEM / display / social / emerging programs, etc.).
- Manage agency & vendor relationships by establishing objectives, developing statements of work, reviewing creative briefs, leading cross-functional teams and holding partners accountable for achieving agreed-upon deliverables.
- Develop, deploy, manage, and analyze social marketing programs and technologies in conjunction with the Marketing Team and as part of the overall digital marketing mix to create innovative and creative campaigns in support of product, brand, and marketing initiative.
- Use internal and external resources to benchmark and research competitor and industry leaders in the digital space. Apprise team of digital marketing trends.
- Serve as a digital marketing resource to all channels and functions. Lead cross-functional digital marketing team meetings. Evaluate vendors, assess opportunities and develop recommendations including return on investment.
- Manage, motivate, and develop employees within team, creating an environment of high performance where individuals take initiative and push themselves.
- Performs duties consistent with the company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.