Want to work for a dynamic leader in the ski industry, and have fun every day doing so? Nordica USA, a division of Tecnica Group USA, has an opening for a Digital Marketing Specialist. As Digital Marketing Specialist your primary roll is to direct Nordica’s creative activities with innovative content creation and social integration of the digital marketing strategy in support of Nordica USA’s business objectives and growth. You will be responsible for the creation and aggregation of digital assets for use across all platforms. In addition, is responsible for overseeing the US website creative.

Duties and Responsibilities:
Creative
- Capture and collect digital content for use by the Nordica Brand and partners
- Responsible for the production of all video content needs such as educational, product, social media content, advertising, etc.
- Responsible for the creation of assets to support sell in and sell out initiatives as requested by the sales and marketing team.
- Design effective advertising assets for both print and digital use
- Identifies content needs and collects and/or executes photo/video shoots to ensure sufficient content is available for all marketing activities
- Create custom POP for shops that improves in store branding and awareness
- Creation of visual assets for Nsider lounge shop employee web portal, including banners, icons, backdrops, etc.
- Provide key accounts with custom imagery requests
- Work with product manager to create text rich imagery for product technology explainers
- Work closely with SPA to ensure global creative is inline with US needs whenever possible
Asset Management
- Manage the digital asset bank on B2B, Salsify, and Dropbox. Distribute to media outlets when requested
- Establish and maintain a digital asset bank of action, lifestyle, and product imagery that properly aligns with Nordica’s visual identity.
- Work with SPA to collect and filter global photography to best represents the visual identity of Nordica
- Work closely with Outside Social Media Agency to maintain a robust asset bank for use on social media channels and Promoboxx.
Website
- Work closely with Alpine eCommerce Administrator to deliver an easy, reliable, and exceptional digital commerce experience.
- Work with web agency to ensure visual identity is inline with the US market.
- Work closely with Marketing Support & Ambassador Programs manager to maintain “Discover” content on website.

Please submit resume and cover letter through Malakye.com