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Founded in 2004, Sol Angeles is a premium brand deeply rooted in the effortless California lifestyle, offering a broad range of products for men, women and kids with a low maintenance approach to refined living. Vintage inspired florals, soft beachy graphics, and the signature wave logo, create a collection of comfortable classics, all made with love in downtown Los Angeles. Sol Angeles embodies an optimistic approach to life. Making the most out of each morning, afternoon, and evening.
Sol Angeles is supported by the La Jolla Group platform. LJG is a worldwide leader in the action sports apparel business segment with a fast paced, high-energy environment that is continually on the move. With other prominent brands such as O’Neill, Spiritual Gangster, PSD Underwear, Mountain Khakis and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.
Come live the California Dream with us.
General Summary
The Marketing Director role requires a strategic thinker with a digital first attitude, experienced in consumer brand management, channel management, social media, content creation, content distribution and PR.
The individual will be directly responsible for developing and implementing brand strategy, seasonal launch and go-to-market plans, executing tactical marketing programs, launch activities, events and promotions. The Marketing Director will coordinate internal marketing communication, develop and manage annual & seasonal budgets and work closely with the product develop and sales management teams.
Essential Job Functions
•Develop and implement annual/seasonal launch strategies and go-to-market plans
•Develop, implement and measure digital marketing programs through multiple channels including web, search, social, email and mobile
•Drive the creation and distribution of content in support of the overall digital marketing effort
•Develop and manage annual and seasonal budgets
•Plan and execute comprehensive marketing communication and public relations programs
•Plan and execute photo shoots, models, hair & make up for both studio and lifestyle shoots.
•Plan and execute events and promotions in support of launch and go-to-market strategies
•Develop brand partnerships/collaborations negotiating terms, executing contracts, managing relationships and other business requirements
•Work closely with Product Development and Sales Management teams to align launch and go-to-market strategies
•Work with sales and associated management on tradeshows, sales meeting and other internal activities as required
•Keep informed of developments in the fields of marketing, digital marketing communications and public relations, and use this information to help the brand operate with initiative and innovation
Sol Angeles is supported by the La Jolla Group platform. LJG is a worldwide leader in the action sports apparel business segment with a fast paced, high-energy environment that is continually on the move. With other prominent brands such as O’Neill, Spiritual Gangster, PSD Underwear, Mountain Khakis and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.
Come live the California Dream with us.
General Summary
The Marketing Director role requires a strategic thinker with a digital first attitude, experienced in consumer brand management, channel management, social media, content creation, content distribution and PR.
The individual will be directly responsible for developing and implementing brand strategy, seasonal launch and go-to-market plans, executing tactical marketing programs, launch activities, events and promotions. The Marketing Director will coordinate internal marketing communication, develop and manage annual & seasonal budgets and work closely with the product develop and sales management teams.
Essential Job Functions
•Develop and implement annual/seasonal launch strategies and go-to-market plans
•Develop, implement and measure digital marketing programs through multiple channels including web, search, social, email and mobile
•Drive the creation and distribution of content in support of the overall digital marketing effort
•Develop and manage annual and seasonal budgets
•Plan and execute comprehensive marketing communication and public relations programs
•Plan and execute photo shoots, models, hair & make up for both studio and lifestyle shoots.
•Plan and execute events and promotions in support of launch and go-to-market strategies
•Develop brand partnerships/collaborations negotiating terms, executing contracts, managing relationships and other business requirements
•Work closely with Product Development and Sales Management teams to align launch and go-to-market strategies
•Work with sales and associated management on tradeshows, sales meeting and other internal activities as required
•Keep informed of developments in the fields of marketing, digital marketing communications and public relations, and use this information to help the brand operate with initiative and innovation