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DIRECTOR OF RETENTION & CRMÂ
This position is located at our headquarters in Park City, UTÂ
OVERVIEW:Â
The Director of Retention & CRM will be responsible for developing and executing strategies that segment, grow and retain customers. The ideal candidate has a customer-first mindset and is passionate about understanding our customersâ needs based on their experiences with our brands. Programs will be brought to life thru increases in personalization and relevancy across all channels including website, email, SMS, landing pages, and direct mail to drive business growth and customer retention.Â
This position will report to the Vice President of Loyalty and CRM and partner cross functionally with Loyalty, Performance Marketing, Analytics, Merchandising, Brand Marketing and Product and Engineering teams to create a lifecycle marketing experience that increases retention across segments.Â
RESPONSIBILITIES:Â
•
Own strategy, segmentation, execution, and optimization of the Backcountry, Competitive Cyclist and Steep and Cheap customer file performanceÂ
•
Direct responsibility for email, SMS and Direct Mail engagement strategy and performanceÂ
•
Partner with Loyalty, Performance Marketing, Creative and Brand, Merchandising and Digital Product teams to optimize and personalize the customer journey, developing pre-emptive strategies that deliver the right message to the right person, at the right timeÂ
•
Leverage all the engagement tools to develop retention marketing campaigns that drive frequency, repeat rate, LTV, and increased engagement and advocacyÂ
•
Manage and grow the email and SMS subscriber databasesÂ
•
Own monthly, quarterly and yearly reporting;Â work closely with the Analytics and Data teams to continuously measure customer lifecycle performance and communicate resultsÂ
•
Develop a high performing team of lifecycle/retention marketers and ensure their continuous development and growth within the organizationÂ
REQUIREMENTS:Â
•
8 years of marketing experience in driving lifecycle and retention marketing, including customer segmentation and modeling, lifetime value analysis, email, loyalty, SMS and site marketing, ideally for a DTC and/or apparel brandÂ
•
Business Degree, MBA a plusÂ
•
Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targetsÂ
•
Knowledge of direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologiesÂ
•
Email Service Provider or CRM platform experience (E.g. Iterable, Braze, Cordial, Responsys, Adobe Campaign)Â
•
Strong collaboration, communication and presentation skills to inform, encourage and implement impactful marketing initiativesÂ
•
Strong hands-on understanding of databases, BI tools and financial analysis, and SQL a plusÂ
•
Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data)Â
•
Experience with testing methodology and experience driving results through analyticsÂ
•
An eye for strong creative and storytelling, and experience partnering with Creative teams on both direct response and brand marketing assets and communicationÂ
•
Strong empathy and understanding of the customer mindset to deliver exceptional customer experiencesÂ
•
Excellent project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendationsÂ
Â
ABOUT BACKCOUNTRY:Â
 Venture Beyond. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brandsâBackcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep & Cheapâwe give our customers the gear, knowledge, and inspiration they need to chase lifeâs greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and weâre actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.Â
Weâre a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.Â
We take growth and personal fulfillment seriously. For our employeesâaka, our Herdâthis means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office. Â
When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and youâll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending.#corporate #LI-SE1Â
Apply Now
DIRECTOR OF RETENTION & CRMÂ
This position is located at our headquarters in Park City, UTÂ
OVERVIEW:Â
The Director of Retention & CRM will be responsible for developing and executing strategies that segment, grow and retain customers. The ideal candidate has a customer-first mindset and is passionate about understanding our customersâ needs based on their experiences with our brands. Programs will be brought to life thru increases in personalization and relevancy across all channels including website, email, SMS, landing pages, and direct mail to drive business growth and customer retention.Â
This position will report to the Vice President of Loyalty and CRM and partner cross functionally with Loyalty, Performance Marketing, Analytics, Merchandising, Brand Marketing and Product and Engineering teams to create a lifecycle marketing experience that increases retention across segments.Â
RESPONSIBILITIES:Â
•
Own strategy, segmentation, execution, and optimization of the Backcountry, Competitive Cyclist and Steep and Cheap customer file performanceÂ
•
Direct responsibility for email, SMS and Direct Mail engagement strategy and performanceÂ
•
Partner with Loyalty, Performance Marketing, Creative and Brand, Merchandising and Digital Product teams to optimize and personalize the customer journey, developing pre-emptive strategies that deliver the right message to the right person, at the right timeÂ
•
Leverage all the engagement tools to develop retention marketing campaigns that drive frequency, repeat rate, LTV, and increased engagement and advocacyÂ
•
Manage and grow the email and SMS subscriber databasesÂ
•
Own monthly, quarterly and yearly reporting;Â work closely with the Analytics and Data teams to continuously measure customer lifecycle performance and communicate resultsÂ
•
Develop a high performing team of lifecycle/retention marketers and ensure their continuous development and growth within the organizationÂ
REQUIREMENTS:Â
•
8 years of marketing experience in driving lifecycle and retention marketing, including customer segmentation and modeling, lifetime value analysis, email, loyalty, SMS and site marketing, ideally for a DTC and/or apparel brandÂ
•
Business Degree, MBA a plusÂ
•
Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targetsÂ
•
Knowledge of direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologiesÂ
•
Email Service Provider or CRM platform experience (E.g. Iterable, Braze, Cordial, Responsys, Adobe Campaign)Â
•
Strong collaboration, communication and presentation skills to inform, encourage and implement impactful marketing initiativesÂ
•
Strong hands-on understanding of databases, BI tools and financial analysis, and SQL a plusÂ
•
Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data)Â
•
Experience with testing methodology and experience driving results through analyticsÂ
•
An eye for strong creative and storytelling, and experience partnering with Creative teams on both direct response and brand marketing assets and communicationÂ
•
Strong empathy and understanding of the customer mindset to deliver exceptional customer experiencesÂ
•
Excellent project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendationsÂ
Â
ABOUT BACKCOUNTRY:Â
 Venture Beyond. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brandsâBackcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep & Cheapâwe give our customers the gear, knowledge, and inspiration they need to chase lifeâs greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and weâre actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.Â
Weâre a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.Â
We take growth and personal fulfillment seriously. For our employeesâaka, our Herdâthis means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office. Â
When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and youâll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending.#corporate #LI-SE1Â
Apply Now
This position is located at our headquarters in Park City, UTÂ
OVERVIEW:Â
The Director of Retention & CRM will be responsible for developing and executing strategies that segment, grow and retain customers. The ideal candidate has a customer-first mindset and is passionate about understanding our customersâ needs based on their experiences with our brands. Programs will be brought to life thru increases in personalization and relevancy across all channels including website, email, SMS, landing pages, and direct mail to drive business growth and customer retention.Â
This position will report to the Vice President of Loyalty and CRM and partner cross functionally with Loyalty, Performance Marketing, Analytics, Merchandising, Brand Marketing and Product and Engineering teams to create a lifecycle marketing experience that increases retention across segments.Â
RESPONSIBILITIES:Â
•
Own strategy, segmentation, execution, and optimization of the Backcountry, Competitive Cyclist and Steep and Cheap customer file performanceÂ
•
Direct responsibility for email, SMS and Direct Mail engagement strategy and performanceÂ
•
Partner with Loyalty, Performance Marketing, Creative and Brand, Merchandising and Digital Product teams to optimize and personalize the customer journey, developing pre-emptive strategies that deliver the right message to the right person, at the right timeÂ
•
Leverage all the engagement tools to develop retention marketing campaigns that drive frequency, repeat rate, LTV, and increased engagement and advocacyÂ
•
Manage and grow the email and SMS subscriber databasesÂ
•
Own monthly, quarterly and yearly reporting;Â work closely with the Analytics and Data teams to continuously measure customer lifecycle performance and communicate resultsÂ
•
Develop a high performing team of lifecycle/retention marketers and ensure their continuous development and growth within the organizationÂ
REQUIREMENTS:Â
•
8 years of marketing experience in driving lifecycle and retention marketing, including customer segmentation and modeling, lifetime value analysis, email, loyalty, SMS and site marketing, ideally for a DTC and/or apparel brandÂ
•
Business Degree, MBA a plusÂ
•
Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targetsÂ
•
Knowledge of direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologiesÂ
•
Email Service Provider or CRM platform experience (E.g. Iterable, Braze, Cordial, Responsys, Adobe Campaign)Â
•
Strong collaboration, communication and presentation skills to inform, encourage and implement impactful marketing initiativesÂ
•
Strong hands-on understanding of databases, BI tools and financial analysis, and SQL a plusÂ
•
Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data)Â
•
Experience with testing methodology and experience driving results through analyticsÂ
•
An eye for strong creative and storytelling, and experience partnering with Creative teams on both direct response and brand marketing assets and communicationÂ
•
Strong empathy and understanding of the customer mindset to deliver exceptional customer experiencesÂ
•
Excellent project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendationsÂ
Â
ABOUT BACKCOUNTRY:Â
 Venture Beyond. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brandsâBackcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep & Cheapâwe give our customers the gear, knowledge, and inspiration they need to chase lifeâs greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and weâre actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.Â
Weâre a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.Â
We take growth and personal fulfillment seriously. For our employeesâaka, our Herdâthis means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office. Â
When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and youâll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending.#corporate #LI-SE1Â
Apply Now
DIRECTOR OF RETENTION & CRMÂ
This position is located at our headquarters in Park City, UTÂ
OVERVIEW:Â
The Director of Retention & CRM will be responsible for developing and executing strategies that segment, grow and retain customers. The ideal candidate has a customer-first mindset and is passionate about understanding our customersâ needs based on their experiences with our brands. Programs will be brought to life thru increases in personalization and relevancy across all channels including website, email, SMS, landing pages, and direct mail to drive business growth and customer retention.Â
This position will report to the Vice President of Loyalty and CRM and partner cross functionally with Loyalty, Performance Marketing, Analytics, Merchandising, Brand Marketing and Product and Engineering teams to create a lifecycle marketing experience that increases retention across segments.Â
RESPONSIBILITIES:Â
•
Own strategy, segmentation, execution, and optimization of the Backcountry, Competitive Cyclist and Steep and Cheap customer file performanceÂ
•
Direct responsibility for email, SMS and Direct Mail engagement strategy and performanceÂ
•
Partner with Loyalty, Performance Marketing, Creative and Brand, Merchandising and Digital Product teams to optimize and personalize the customer journey, developing pre-emptive strategies that deliver the right message to the right person, at the right timeÂ
•
Leverage all the engagement tools to develop retention marketing campaigns that drive frequency, repeat rate, LTV, and increased engagement and advocacyÂ
•
Manage and grow the email and SMS subscriber databasesÂ
•
Own monthly, quarterly and yearly reporting;Â work closely with the Analytics and Data teams to continuously measure customer lifecycle performance and communicate resultsÂ
•
Develop a high performing team of lifecycle/retention marketers and ensure their continuous development and growth within the organizationÂ
REQUIREMENTS:Â
•
8 years of marketing experience in driving lifecycle and retention marketing, including customer segmentation and modeling, lifetime value analysis, email, loyalty, SMS and site marketing, ideally for a DTC and/or apparel brandÂ
•
Business Degree, MBA a plusÂ
•
Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targetsÂ
•
Knowledge of direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologiesÂ
•
Email Service Provider or CRM platform experience (E.g. Iterable, Braze, Cordial, Responsys, Adobe Campaign)Â
•
Strong collaboration, communication and presentation skills to inform, encourage and implement impactful marketing initiativesÂ
•
Strong hands-on understanding of databases, BI tools and financial analysis, and SQL a plusÂ
•
Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data)Â
•
Experience with testing methodology and experience driving results through analyticsÂ
•
An eye for strong creative and storytelling, and experience partnering with Creative teams on both direct response and brand marketing assets and communicationÂ
•
Strong empathy and understanding of the customer mindset to deliver exceptional customer experiencesÂ
•
Excellent project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendationsÂ
Â
ABOUT BACKCOUNTRY:Â
 Venture Beyond. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brandsâBackcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep & Cheapâwe give our customers the gear, knowledge, and inspiration they need to chase lifeâs greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and weâre actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.Â
Weâre a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.Â
We take growth and personal fulfillment seriously. For our employeesâaka, our Herdâthis means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office. Â
When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and youâll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending.#corporate #LI-SE1Â
Apply Now