Director, Retail Brand - Americas
The North Face
Burlington, VT, 05401
Closed - No longer accepting applications
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
The North Face is looking for an experienced retail brand marketing leader who can develop and execute retail brand marketing strategies for our Americas DTC stores. This role will oversee the application of global seasonal directives and develop Americas DTC retail experiences and concepts. We desire a creative, digital-first leader who will obsess consumer insights, understand shopping behaviors and journeys in store, and build unbelievable product and innovations stories and experiences to drive demand and impact across the marketplace. This role requires a strong understanding of the retail landscape, consumer trends and brand positioning as well as the ability to collaborate cross-functionally and lead a team of retail experience and visual merch professionals. This leader will immerse themselves in the business and constantly look for opportunities to evolve and improve the way we tell our product stories, all in an effort to connect with consumers and drive sales.
The ideal candidate will have experience working in retail brand and with leading happy, balanced, collaborative and productive teams.
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Director, Retail Brand - Americas
How You Will Make a Difference
What you will do:
Your team will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights and the creative ways we tell our product stories in store.
Develop, drive & own Retail Marketing vision and strategy for stores, brand and all product categories to fuel business growth and brand equity across TNF’s Americas Own & Operated Stores and Outlets.
Build, drive and monitor Americas retail marketing plans & tools related to Store openings, Store re-fits, Traffic Driving, Windows, 4 wall marketing and Visual Merchandising; from strategic planning to execution of key strategies / initiatives across Americas.
Lead, manage and define retail brand marketing organization by providing the team with clear vision, coaching and motivation to support VF / TNF values and objectives.
Plan & Manage Americas retail marketing budgets to ensure economies of scale and synergies across all marketing plans & tools for optimum return on investment.
Work closely with Wholesale Marketing Manager, Brand Management and Creative to ensure that campaigns, plans and tools are aligned across all channels.
Partner with Global Retail Marketing Director and EMEA/APAC Retail brand team to leverage knowledge and share best practices globally.
Collaborate with DTC Retail team to further enhance store concept, develop new store opening and refit plans, programs and priorities.
Work closely with Sr. Director of Retail and Membership to maximize best in class consumer experience across DTC and ensure GTM integration with Marketplace Merchandising and Retail Operations.
What Success Looks Like:
Consumer connection: We lead with consumers. Passion for outdoor activities and a keen understanding of the outdoor consumer, shopping behaviors and retail journeys
Strong strategic thinking, with the ability to develop and execute a comprehensive retail strategy. Strong analytical and problem-solving skills, with the ability to analyze data and market trends to inform brand strategy. Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
Creativity and Inspiration: Passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.
Communication: Exceptional written, verbal, visual communication and presentation skills, with a high proficiency in Keynote and Microsoft Office
Proven collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Ability to balance creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
Entrepreneurial attitude with demonstrated agility and adaptation to change in business needs or direction
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience
10+ years of retail brand experience (building and implementing strategies)
Experience in outdoor, sport or lifestyle brands preferred.
Experience leading and growing a team
Large Fleet, vertical retail and store opening experience
Ability to travel 10% of the time
Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Pay Range:
$148,608.00 USD - $222,912.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual
The ideal candidate will have experience working in retail brand and with leading happy, balanced, collaborative and productive teams.
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Director, Retail Brand - Americas
How You Will Make a Difference
What you will do:
Your team will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights and the creative ways we tell our product stories in store.
Develop, drive & own Retail Marketing vision and strategy for stores, brand and all product categories to fuel business growth and brand equity across TNF’s Americas Own & Operated Stores and Outlets.
Build, drive and monitor Americas retail marketing plans & tools related to Store openings, Store re-fits, Traffic Driving, Windows, 4 wall marketing and Visual Merchandising; from strategic planning to execution of key strategies / initiatives across Americas.
Lead, manage and define retail brand marketing organization by providing the team with clear vision, coaching and motivation to support VF / TNF values and objectives.
Plan & Manage Americas retail marketing budgets to ensure economies of scale and synergies across all marketing plans & tools for optimum return on investment.
Work closely with Wholesale Marketing Manager, Brand Management and Creative to ensure that campaigns, plans and tools are aligned across all channels.
Partner with Global Retail Marketing Director and EMEA/APAC Retail brand team to leverage knowledge and share best practices globally.
Collaborate with DTC Retail team to further enhance store concept, develop new store opening and refit plans, programs and priorities.
Work closely with Sr. Director of Retail and Membership to maximize best in class consumer experience across DTC and ensure GTM integration with Marketplace Merchandising and Retail Operations.
What Success Looks Like:
Consumer connection: We lead with consumers. Passion for outdoor activities and a keen understanding of the outdoor consumer, shopping behaviors and retail journeys
Strong strategic thinking, with the ability to develop and execute a comprehensive retail strategy. Strong analytical and problem-solving skills, with the ability to analyze data and market trends to inform brand strategy. Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
Creativity and Inspiration: Passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.
Communication: Exceptional written, verbal, visual communication and presentation skills, with a high proficiency in Keynote and Microsoft Office
Proven collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Ability to balance creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
Entrepreneurial attitude with demonstrated agility and adaptation to change in business needs or direction
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience
10+ years of retail brand experience (building and implementing strategies)
Experience in outdoor, sport or lifestyle brands preferred.
Experience leading and growing a team
Large Fleet, vertical retail and store opening experience
Ability to travel 10% of the time
Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Pay Range:
$148,608.00 USD - $222,912.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual