The eCommerce + Digital Marketing Manager is responsible for every online customer interaction. This includes: the strategy, sales, UX/UI of our website, the digital marketing plan and execution including all acquisition and retention strategies.

The candidate will have an understanding of eCommerce and Digital Marketing strategy and execution, project management and digital best practices. The ideal candidate is strategic, very technical, hard-working with a passion to execute the nitty gritty while building the future. You will be responsible for growing our direct to consumer business. If you have experience driving eCommerce growth and have a strong digital marketing acumen, we want to hear from you!

-Rapidly grow traffic and online sales via trustthebum.com
-Develop and forecast quarterly sales and unit targets
-Plan and execute the brand stores marketing and promotional calendar including launching new products
-Optimize conversation of brand store on desktop and mobile
-Manage brand store Content Management Sytem (CMS) – uploads + continuous auditing, promotions, creating promo codes, products, manage content and graphics
-Online merchandising, improving UX/UI and path to purchase
-Reviewing data and recommending tactics to grow new user purchase, trial, retention and loyalty; optimize purchase conversion, reduce abandon cart/bounce rate and grow average basket size
-Work with developers to enhance user experience and overall customer experience on the site
-Identify trends and insights, optimize spend and performance based on insights
-Lead digital merchandising strategy and work with operations team to build out appropriate plans to hit sales
-Evaluate emerging technology and recommend use
-Planning digital marketing campaigns, including web, SEO/SEM, email, social and display advertising
-Measure and report performance of all digital marketing campaigns and assess against goals – ROI and KPIs
-Manage digital agencies and vendor partners
-Own email marketing program and develop lifecycle email strategy to grow and nurture the email database across brands
-Other duties as assigned