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BOTE was founded in Destin, FL by husband and wife team Corey and Magda Cooper, with the purpose of re-shaping the standup paddle board industry from what was largely identified as surfing offshoot to a distinct culture built on conceptually simple, aesthetically pleasing and functionally innovative products that would appeal to people from all walks of life. The company has rapidly redefined the industry through the delivery of a distinguished brand built on a distinct mission; “To stand apart through industry-shaping innovation, fresh ideas and simplicity to create a product that defines a lifestyle.”
The Position: eCommerce Manager
The eCommerce Manager is responsible for managing the strategy, planning and execution of the overall ecommerce goals. This role will report directly to the Director of EComm Operations and work cross functionally with all sales channels to ensure our marketing efforts support sales while also amplifying the BOTE Brand.
Responsibilities:
• Manage creative alignment, KPI performance, and determine digital mediums to optimize realization of revenue across digital funnel touchpoints.
• Establish best practices for BOTE’s customer data and analytics to inform marketing and campaign direction.
• Execute global omni-channel customer experience strategies focused on data acquisition, enrichment, and engagement.
• Champion our data-first approach to marketing, always looking for more meaningful ways to engage with our customers.
• Support e-commerce business priorities with customer journey focused strategies.
• Build journey flows based on user segments, business priorities and performance data. Execute on journey strategies utilizing our ESP/CRM, and our SMS service.
• Manage the customer data, ensuring profile completeness and compliance with all privacy regulations.
• Work cross-functionally with the design, marketing, and ecommerce teams to determine best brand and customer experience to optimize against conversion goals for key channels.
• Develop processes to create content, manage timelines and expectations of weekly deliverables and seasonal campaigns.
• Assists in the analytics and reporting across specific channels to senior management, providing
recommendations to support future business growth and drive toward revenue targets.
• Collaborate with CS/CX, sales, and marketing to facilitate website optimizations regarding product
recommendations, opportunities for cross-sell/up-sell, search function improvements, etc.
• Assist in executing successful SEO strategies across website as needed.
• Assist in merchandising of the website and building out content for the website as needed in alignment with the marketing calendar.
• Aid in additional digital marketing efforts as needed.
The Position: eCommerce Manager
The eCommerce Manager is responsible for managing the strategy, planning and execution of the overall ecommerce goals. This role will report directly to the Director of EComm Operations and work cross functionally with all sales channels to ensure our marketing efforts support sales while also amplifying the BOTE Brand.
Responsibilities:
• Manage creative alignment, KPI performance, and determine digital mediums to optimize realization of revenue across digital funnel touchpoints.
• Establish best practices for BOTE’s customer data and analytics to inform marketing and campaign direction.
• Execute global omni-channel customer experience strategies focused on data acquisition, enrichment, and engagement.
• Champion our data-first approach to marketing, always looking for more meaningful ways to engage with our customers.
• Support e-commerce business priorities with customer journey focused strategies.
• Build journey flows based on user segments, business priorities and performance data. Execute on journey strategies utilizing our ESP/CRM, and our SMS service.
• Manage the customer data, ensuring profile completeness and compliance with all privacy regulations.
• Work cross-functionally with the design, marketing, and ecommerce teams to determine best brand and customer experience to optimize against conversion goals for key channels.
• Develop processes to create content, manage timelines and expectations of weekly deliverables and seasonal campaigns.
• Assists in the analytics and reporting across specific channels to senior management, providing
recommendations to support future business growth and drive toward revenue targets.
• Collaborate with CS/CX, sales, and marketing to facilitate website optimizations regarding product
recommendations, opportunities for cross-sell/up-sell, search function improvements, etc.
• Assist in executing successful SEO strategies across website as needed.
• Assist in merchandising of the website and building out content for the website as needed in alignment with the marketing calendar.
• Aid in additional digital marketing efforts as needed.