eCommerce Marketing Specialist
Columbia Sportswear, Inc.
Burlington, VT, 05401
Closed - No longer accepting applications
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
In this role, you will be responsible for developing and implementing online contents related to our .com & market place site as well as managing digital marketing channels assets & owned media plan set up. This position work closely with senior performance marketing specialist reporting to head of eCom. It is required to cooperate with brand marketing team as well as digital marketing , CRM, 3rd party design agencies.
Online Contents Management (60%)
Develop and Execute contents plans for online sites (e.g livecommerce, external collaboration, contents shootings, )
Manage the localization process of all content from HQ to ensure timely delivery with assured quality (e.g copywriting, asset selection)
Work closely with brand marketing team to teams to ensure all campaigns & content launch & end at the correct times. Highly skilled in managing consumer-first content marketing campaigns from start to finish
Manage eCom commercial calendar schedule and plan promotion plans & contents to drive sales and brand awareness
Digital Marketing Activation (20%)
Support to provide media related assets, copies, visuals working to digital marketing agency and Manage to ensure they are consistent, high quality and in line with brand guidelines
Support media planning with diverse channels (e.g Meta, Google, Criteo) based on digital marketing performances and ROAS
Manage owned media (LMS, Kakao) communications aiming to grow followers
Performance analysis (20%)
Analyze paid marketing performance results and plan together with senior performance marketing specialist to adjust budgets
Review owned media communications results and plan optimized plans
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
| #LI-DNI
Online Contents Management (60%)
Develop and Execute contents plans for online sites (e.g livecommerce, external collaboration, contents shootings, )
Manage the localization process of all content from HQ to ensure timely delivery with assured quality (e.g copywriting, asset selection)
Work closely with brand marketing team to teams to ensure all campaigns & content launch & end at the correct times. Highly skilled in managing consumer-first content marketing campaigns from start to finish
Manage eCom commercial calendar schedule and plan promotion plans & contents to drive sales and brand awareness
Digital Marketing Activation (20%)
Support to provide media related assets, copies, visuals working to digital marketing agency and Manage to ensure they are consistent, high quality and in line with brand guidelines
Support media planning with diverse channels (e.g Meta, Google, Criteo) based on digital marketing performances and ROAS
Manage owned media (LMS, Kakao) communications aiming to grow followers
Performance analysis (20%)
Analyze paid marketing performance results and plan together with senior performance marketing specialist to adjust budgets
Review owned media communications results and plan optimized plans
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
| #LI-DNI