Email Marketing Specialist
Boot Barn Inc
Irvine, CA, CA, 92618
Closed - No longer accepting applications
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Boot Barn, based in Irvine, CA, is in search of an Email Marketing Specialist.
The Email Marketing Specialist is responsible for executing email campaigns for Boot Barn. This includes end-to-end email campaign and program management such as production, deployment, tracking, link building and more. This position will support a fast-paced team focused on driving customer engagement through email newsletters, trigger communications, lifecycle marketing, as well as promotional and event campaigns. This position ensures that all email initiatives are executed on time and in accordance with business goals.
The Email Marketing Specialist will work closely with the E-Commerce Marketing Manager and Graphic Designer to positively affect customer engagement, satisfaction and retention. The ultimate goal is to create a compelling, relevant and consistent customer experience that carries through their entire lifecycle.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Work closely with E-Commerce Marketing Manager to develop programming calendars and project schedules
• Code emails, pull relevant links and add tracking codes on all email assets for e-commerce, store and event support for promotional offers, lifecycle marketing and special events
• Lead A/B tests in subject lines, creative and copy tests to improve open-rates, click-through rates and conversion
• Maintain and analyze weekly and monthly reports for email KPI results diving into subject line open rates and creative review click-through rates
• Optimize emails for both desktop, tablet and mobile devices
• Oversee daily email operations, coordinate email production and QA processes to ensure emails are accurate and deployed on time
• Pull accurate lists to deploy emails to that meet the business goals and email best practices
• Deploy emails and monitor deliverability issues
• Update lifecycle emails regularly
• Manage requests for custom email products, gather all requirements, define product set and project manage completion
• Log & monitor any bugs in the email marketing program and effectively get these issues resolved by working closely with ESP closely to fix or improve any issue
• Constantly review best practices to improve all email communications and deliverability
• Monitor competitor emails
• Any other duties as assigned by supervisor
ADDITIONAL RESPONSIBILITIES:
• Demonstrate high degree of professionalism in communication, attitude and teamwork with peers and management
• Demonstrate high level of quality of work, accuracy and innovation
• Adhere to all Company Policies and Procedures and Safety Regulations
• Adhere to local, state and federal employment laws
• Additional responsibilities assigned by supervisor related to your position/department
• Ability to be flexible and willing to work extended hours when necessary and especially during the holidays
• Special projects as assigned
The Email Marketing Specialist is responsible for executing email campaigns for Boot Barn. This includes end-to-end email campaign and program management such as production, deployment, tracking, link building and more. This position will support a fast-paced team focused on driving customer engagement through email newsletters, trigger communications, lifecycle marketing, as well as promotional and event campaigns. This position ensures that all email initiatives are executed on time and in accordance with business goals.
The Email Marketing Specialist will work closely with the E-Commerce Marketing Manager and Graphic Designer to positively affect customer engagement, satisfaction and retention. The ultimate goal is to create a compelling, relevant and consistent customer experience that carries through their entire lifecycle.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Work closely with E-Commerce Marketing Manager to develop programming calendars and project schedules
• Code emails, pull relevant links and add tracking codes on all email assets for e-commerce, store and event support for promotional offers, lifecycle marketing and special events
• Lead A/B tests in subject lines, creative and copy tests to improve open-rates, click-through rates and conversion
• Maintain and analyze weekly and monthly reports for email KPI results diving into subject line open rates and creative review click-through rates
• Optimize emails for both desktop, tablet and mobile devices
• Oversee daily email operations, coordinate email production and QA processes to ensure emails are accurate and deployed on time
• Pull accurate lists to deploy emails to that meet the business goals and email best practices
• Deploy emails and monitor deliverability issues
• Update lifecycle emails regularly
• Manage requests for custom email products, gather all requirements, define product set and project manage completion
• Log & monitor any bugs in the email marketing program and effectively get these issues resolved by working closely with ESP closely to fix or improve any issue
• Constantly review best practices to improve all email communications and deliverability
• Monitor competitor emails
• Any other duties as assigned by supervisor
ADDITIONAL RESPONSIBILITIES:
• Demonstrate high degree of professionalism in communication, attitude and teamwork with peers and management
• Demonstrate high level of quality of work, accuracy and innovation
• Adhere to all Company Policies and Procedures and Safety Regulations
• Adhere to local, state and federal employment laws
• Additional responsibilities assigned by supervisor related to your position/department
• Ability to be flexible and willing to work extended hours when necessary and especially during the holidays
• Special projects as assigned