If you’re an Online Marketing superstar ready to put your best foot forward working in the direct business of one of the top action sport brands, this is the job for you. Fox has been a global leader in performance action sports apparel since 1974. For three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation making Fox the # 1 apparel brand in the motocross industry around the world. The company that helped put motocross on the map also designs, produces and distributes clothing, accessories and related products to over 50 countries to meet the growing demands of the action sports lifestyle.

Reporting to the Web Director, the Online Marketing Manager will lead the planning and execution of online activities aimed at driving traffic and conversion to the online store. Media types will include but not limited to paid search, natural search (SEO), email (segmentation, personalization, messaging), banner campaigns, landing page optimization, social, and A-B multivariate testing. You will use your strong analytical ability to translate sales data and web analytics to actionable campaigns. This is key position in the online team responsible for delivering results that affect the bottom line directly.

Responsibilities:
• Work with the Web Director to plan the business unit’s online demand generation strategy and have a hands on role in the execution of those activities.
• Work closely with the design team to generate assets to support driving traffic and seasonal messaging as well as external media.
• Manage paid search campaigns to optimize click through and conversion rate. Manage the keyword list plus related copy and testing.
• Ensure all landing pages are optimized for conversion and natural search.
• Maintain the existing email system database. Optimize the database for segmentation, personalization, messaging and manage the development of the calendar and content plan.
• Work closely with the Online Merchandiser and design team to create and maintain the content plan and calendar of seasonal and site updates that align with key product messages, online marketing, and ecommerce opportunities.
• Analyze site traffic, online campaigns, promotions, and report on results. Adjust marketing programs during their lifecycle to meet key performance metrics and goals.
• Work with Social Media Coordinator to leverage the medium to drive conversion.

Qualifications:
• 3+ years online marketing experience. Apparel or action sports experience a plus.
• Must have hands on experience in the planning and execution of paid search, SEO, email marketing, and landing page optimization.
• Highly analytical and capable of pulling data from various resources and translating into trends, actionable plans, and reporting templates.
• Attention to detail and able to manage multiple project and priorities under tight deadlines.
• Excellent presentation and communication skills
• High energy, can-do person who can operate in a fast-moving environment

This full-time position is based in Irvine, CA.

We offer a comprehensive benefits package. Please submit a resume that includes a cover letter outlining your qualifications and experience with salary requirements.

Please submit resume through Malakye.com or email resume to hr@foxracing.com.

An Equal Opportunity Employer.

Please feel free to visit www.foxhead.com for more company information.