Brand Creative is the Art of Storytelling. We are the storytellers. We are the voice of Nike’s heart & soul. It's about telling powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We aim to make people feel and help them do sport on a daily basis.

Copy Writer. 365 Studio

The Copy Writer are proven, experience writer, wordsmith, copy-slinger, storyteller and lover of all things involving the written word and should be well verse in both Chinese and English. You have an innate ability to adapt to an established brand tone and writing DNA, and speak to different audiences in their respective vernacular (think: sneakerhead vs yogi vs footballer or Nike Members or just general sport enthusiast). You love to collaborate with creative and marketing teams but also work independently to craft brilliant copy for that inspires, attracts and informs consumers in tones beyond traditional advertising slogan. You can take existing information about athletes and products and spin a story that engages the reader.

You’ve worked directly with designers, art directors and brand narrative experts in the digital and physical space. Your portfolio shows an expert command of the Chinese language and knows the ins and out of today’s youth lingual. You can provide publish-ready, error-free work that requires no copyediting or proofreading. When it comes to copywriting, you know the rules, know how to engage the TA through copy, and understand the uniqueness of the key GC digital platforms…you also know when to break them to strengthen your message.

WHAT YOU WILL WORK ON

You will be required to generate innovative ideas, copy and content strategy to elevate the consumer brand experience across all Nike channels— The work in GC 365 Studio could range from editorial work, short form videos, livestream scripting, all the way to product tagline and benefit communications across our channels. Innovative thinking, strategy and tactical member execution across our ecosystem (Apps, weChat, .com, etc) that drive a full end-to-end Creative Offense where appropriate, always thinking on the next click. The work also includes, when needed, driving the full communication on O2O connection with our physical stores. You’ll use exceptional copywriting and storytelling skills to craft taglines, hooks, short-form and long-form copy while collaborating directly with agencies, designers and brand narrative experts to craft narratives and drive best practices in the digital and physical space. You’ll help build our brand narrative DNA and in-house guidelines. Your copy will be read by millions of consumers and athletes across the geo. Namely, you’ll be the one ensuring we speak with an authentic Nike Voice to our consumer in all communications. You'll actively gain knowledge and experience regarding Nike's philosophy, products and trends, as well as the consumer and overall marketplace culture.

Report to Brand Narrative lead

Job Responsibility:

· Work with narrative/designers to sharpen the direction and ensure the work deliver storytelling excellence.

· Originate, extend and adapt creative ideas, copy and content to elevate the consumer direct experience across all Nike channels and various media channels through hyper local brand stories.

· Create, craft and provide feedback that helps agency or freelancers to come up with sharp and strong copies, including campaign taglines, product headlines/instruction, social copy, editorial content, etc. across Nike ecosystem.

· Build our brand narrative DNA and in-house guidelines.

Functional Skills Required:

· Clear communication in written and oral form, in both Mandarin and English.

· Innovative and inspirational thinking, strategy and tactical storytelling execution across our ecosystem (retails, apps, wechat, .com etc) that drive a full end-to-end Creative Offense where appropriate.

· Have strategic thinking that digs into sharp consumer insights and forms the work that aligns with marketing plan

· Ability to craft compelling presentations in articulating a point of view.
* Be collaborative and open-minded while working with different parties.