Summary/ObjectiveThe Global Amazon Marketing Manager develops and executes Ruffwear’s marketing strategies on the Amazon platform. This role is responsible for building strategies and processes to drive sales, optimize product listings, and maximize brand visibility and profitability across multiple Amazon marketplaces worldwide. This position reports to the Senior Director of Global Performance Marketing and works closely with cross-functional teams, including Marketing, Sales, IT, and Operations, to optimize our brand presence on Amazon and achieve company goals.

Position Requirements

• Develop and execute a comprehensive global Amazon sales and marketing strategy aligned with company goals and insight from Sales and Marketing partners. 
• Identify opportunities for growth, including new product launches, promotions, and advertising campaigns on Amazon across Ruffwear’s various global markets.
• Manage and optimize product listings across multiple Amazon marketplaces, ensuring content accuracy, keyword optimization, and conversion rate optimization.
• Implement best practices for Amazon SEO, A+ content, and Enhanced Brand Content to improve visibility and sales performance, and brief creative needs into the Creative team.
• Ensure product information, images, and reviews are accurate, compelling, and aligned with brand standards.
• Plan and execute Amazon advertising campaigns (e.g. Sponsored Products, Sponsored Brands, Display Ads) to increase visibility and drive traffic to product pages in tandem with direction from Senior Director of Global Performance Marketing.
• Coordinate promotional activities, discounts, and deals to maximize sales and enhance brand presence on Amazon with oversight from the Chief Marketing Officer and Chief Revenue Officer.
• Collaborate with Supply Chain, Operations, and Sales teams to optimize stock levels, forecast demand accurately, and ensure timely fulfillment for Amazon orders.
• Stay updated on Amazon policies, guidelines, and algorithm changes to ensure compliance and maximize performance within Amazon's ecosystem.
• Utilize data insights to evaluate campaign effectiveness, identify growth opportunities, and optimize strategies for continuous improvement.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. 

Supervisory Responsibility

None

Work Environment

While performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office as necessary).

Work Hours

Early morning and/or evening hours are required to work with team members and partners in different time zones.

Travel

Occasional domestic travel may be required.

Required Education and Experience

• 7+ years of experience in global e-commerce, digital marketing, or sales management, with a focus on Amazon channel management and global expansion.
• Advanced proficiency in Amazon Seller Central, Vendor Central, and Advertising Console, with hands-on experience in managing global Amazon accounts.
• Deep understanding of Amazon SEO, content optimization, and advertising strategies to drive traffic.
• Proven track record of driving revenue growth and achieving sales targets through Amazon channels on a global scale.
• Excellent analytical skills and proficiency in data analysis tools (e.g., Amazon Business Reports, Google Analytics, Google Sheets, NetSuite) to derive insights and make data-driven decisions.
• Experience working with Amazon SAS partner and Customer Success Manager (CSM).
• Strong project management skills with the ability to prioritize tasks, manage timelines, and lead cross-functional teams.
• Effective communication and negotiation skills to collaborate effectively across different regions and influence stakeholders at all levels of an organization.
• Passion for dogs and first-hand understanding of the interactive bond between canines and humans.

Preferred Education and Experience

• Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field.
• Experience in the outdoor, apparel, and/or consumer products industry.
• Experience in managing international e-commerce operations and navigating cross-border logistics and regulatory requirements.
• Passion for the outdoors. 

This position is available for local candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice. 

Business Unusual

At Ruffwear, we believe success goes beyond making great gear. Started as a one-person endeavor in 1994, Ruffwear has gained the support of dogs and humans around the world and is one of Outside Magazine's 100 Best Places to Work. Known for innovative products that help people and dogs of all abilities enjoy outdoor spaces together, our “pack” values diverse thinking and voices from different backgrounds. We appreciate a willingness to take intentional risks that promote creativity, strengthen customer relationships, and reduce our impact on the planet. Our privately held company reinvests profits back into our business to keep it sustainable and nimble, and we partner with organizations like The Conservation Alliance to help protect the lands and waterways where canines and humans connect and thrive. Based in Bend, Oregon, we test our products and explore with our own dogs among our nearby forests, rivers, and mountains. Our headquarters recently underwent an innovative renovation to provide a workspace that enhances the wellbeing and creativity of our pack. Our warm and collaborative atmosphere fosters the sharing of ideas through respectful and stimulating dialogue and helps us implement new initiatives with gusto.

The Perks (Job Benefits):

We believe that our employees and their achievements drive our success and that rewards must be mutual. We always keep employee experience in mind as we work to create a quality work-life balance for everyone in the Pack.

Base Salary: $110,000- $120,000 annually 

This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on several factors such as experience, knowledge, and skills. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks, as well as specific health and welfare benefits.

Here is a snapshot of the benefits we provide:

• Medical, dental and vision coverage for employees and their dependents.
• Company-paid employee assistance plan, life insurance, AD&D, and long-term disability.
• 4 weeks of PTO to start – 5 weeks after 5 years, and 6 weeks after 10 years.
• 12 weeks of paid parental, family and medical leave.
• SIMPLE IRA retirement plan with 3% employer match.
• 50% off Ruffwear products and additional outdoor gear discounts.
• Company performance bonus eligibility each quarter.
• Up to $500/year reimbursement for Wellness expenses. 
• 16 hours of paid Volunteer Time each year.
• Month of Unleashed Discovery (sabbatical leave) every 5 years.
• 2 Field Days per year to test product samples with dogs in action.
• Annual company-wide outings and regular virtual/in-person events.

Equal Opportunity Employer:

As a mission-driven brand, Ruffwear is deeply committed to putting people first and creating a space where we can be our authentic self. We welcome, embrace, and celebrate all people regardless of gender, age, race, disability, nationality, ethnicity, faith, or sexual orientation.

We encourage you to apply regardless of your experience within the outdoor industry. At Ruffwear we believe that experience comes from a variety of places. We look for individuals who are curious, collaborative, and treat others with respect and gratitude. Show us how your experiences have shaped you and how you can contribute to Ruffwear in our mission to foster canine and human connections outdoors. We can’t wait for you to share with us your personal story!