Global Brand ManagerNike, Inc., Beaverton, OR. Partner with brand director to develop global brand defining annual and seasonal strategy. Define one global POV for the Nike brand, helping consumers see themselves as athletes and translate brand strength into traffic, engagement and ultimately retention. Partner with brand director to concept, write, and deliver briefs aligned to overall business and brand strategies and goals. Lead the creative process of seasonal stories from brief through to geo hand-off. Collaborate with direct marketing and creative teams to develop best-in-class consumer journeys and creative that aligns with the original brand brief. Manage campaign progress measurements in terms of recapping and teardowns. Own digital tools input and ongoing management. Adopt, enrich, and oversee the execution of the support global brand defining strategy within geographies and territories. Manage the engagement with the consumer to ensure targeted programs are driving brand strategies. Lead projects which involve external partners across sports and entertainment industry. Lead project teams overseeing the product budget.

Applicant must have a Bachelors degree in Business Administration, Marketing, or Finance and 5 years of progressive post-baccalaureate experience in the job offered or a business-related occupation. Experience must include:

Collaboration and relationship management;

Creative storytelling;

Competitive analysis;

Brand marketing and management;

Strategic thinking;

Market research;

Consumer insights;

Project management;

Budget allocation and management;

Trendspotting

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