Global Social Media Manager, Flagship Activation
Nike, Inc.
Beaverton, Oregon, United States, VT, 05401
Closed - No longer accepting applications
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Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, its about each person bringing skills and passion to a challenging and constantly evolving game!
Behind our marketing and communication is a force of creative experts, digital strategists and brand stewards telling stories of elite and everyday athletes, product innovation and sport moments across a range of channels from our retail stores to our service-based apps. Social media is of particular importance to our marketing mix and often a primary lever to use when connecting with the hearts and minds of athletes* around the world.
As the paradigm of brands on social media becomes increasingly complex, Nike Global Social Media is responsible for building and deepening the comprehension of the space for the entire organization. This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone participating or influencing the end-to-end spectrum of content creation and distribution. Additionally, Nike Global Social Media is responsible for the planning, programming and publishing of all global-level channels. As such, marrying the above information with seasonal objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior.
WHO WE ARE LOOKING FOR
The Global Social Manager for @NIKE plays a critical role in leading the social strategy and creating connected experiences that engage audiences across key platforms. This position will synthesize information from external partners and across the organization to deliver clear, measurable strategies that demonstrate Nikes leadership in social media.
The ideal candidate will be exposed to senior leaders within Global Brand Marketing and throughout Consumer Direct Marketing (CDM). Digital Commerce, and One Creative. You want to be a part of this team because you understand technology and the role of our direct-to-consumer channels and you are always ready to be a thought partner, a digital evangelist and consumer advocate. You obsess the latest trends in mobile, social media and digital and are able to overlay consumer need to create industry leading solutions.
WHAT YOU WILL WORK ON
If this is you, you will be working with Consumer Direct Marketing and One Creative to shape all the experiences that live within social media. You are responsible for the channel strategy, the brief to creative, and overseeing the final stage of implementation and publishing.
A typical day/week looks like
Partner cross-functionally and with Geos to communicate social channel priorities
Partner across NDDC and Merchandising to implement social commerce capabilities and integrate into the overarching social strategy
Partner with Integrated Media and Geo partners to set budget priorities for powering social channels
Write and refine creative briefs to ensure platform-right, channel-right content is briefed and delivered by creative
Attend Creative Review to share concepts for your respective channels
Partner with insights and platform strategy teams to set learning agenda and incorporate findings into real-time improvements for social plans
Partner with Consumer Services team to ensure our campaigns are supported appropriately all the way through to social interactions from consumers
Manage and facilitate sport and athlete moments
Meet with agency partners and Consumer Services on Social ROS
WHO YOU WILL WORK WITH
In this role, you will sit in the Consumer Direct Marketing team, reporting to the Social Flagship activation Director. You will work with social specialists and an agency partner for programming and publishing needs and collaborate with the measurement team to review metrics and insights. You will partner closely with the Brand Defining CDM team and the CDM Constructs across Performance and Lifestyle dimensions and you will manage the briefs that go to One Creative as well as the hand-off back to the Social team for programming and publishing.
WHAT YOU BRING
5+ years of strategy experience working on a social team or at a social agency
Proven experience working on social activations for large campaigns
Proven experience in managing up, across, and downstream with peers and partners
Proven experience working with creative teams on digital and social platforms (examples of projects encouraged)
Interest in working with athletes / influencers / celebrities
Comfortable in managing ever-changing platform landscape while providing clear POVs and willingness to align / educate / compromise with partners
Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
Experience working and managing teams within Sprinklr, AirTable, Asana (or other)
Excellent oral and written communication skills including meeting facilitation
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, its about each person bringing skills and passion to a challenging and constantly evolving game!
Behind our marketing and communication is a force of creative experts, digital strategists and brand stewards telling stories of elite and everyday athletes, product innovation and sport moments across a range of channels from our retail stores to our service-based apps. Social media is of particular importance to our marketing mix and often a primary lever to use when connecting with the hearts and minds of athletes* around the world.
As the paradigm of brands on social media becomes increasingly complex, Nike Global Social Media is responsible for building and deepening the comprehension of the space for the entire organization. This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone participating or influencing the end-to-end spectrum of content creation and distribution. Additionally, Nike Global Social Media is responsible for the planning, programming and publishing of all global-level channels. As such, marrying the above information with seasonal objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior.
WHO WE ARE LOOKING FOR
The Global Social Manager for @NIKE plays a critical role in leading the social strategy and creating connected experiences that engage audiences across key platforms. This position will synthesize information from external partners and across the organization to deliver clear, measurable strategies that demonstrate Nikes leadership in social media.
The ideal candidate will be exposed to senior leaders within Global Brand Marketing and throughout Consumer Direct Marketing (CDM). Digital Commerce, and One Creative. You want to be a part of this team because you understand technology and the role of our direct-to-consumer channels and you are always ready to be a thought partner, a digital evangelist and consumer advocate. You obsess the latest trends in mobile, social media and digital and are able to overlay consumer need to create industry leading solutions.
WHAT YOU WILL WORK ON
If this is you, you will be working with Consumer Direct Marketing and One Creative to shape all the experiences that live within social media. You are responsible for the channel strategy, the brief to creative, and overseeing the final stage of implementation and publishing.
A typical day/week looks like
Partner cross-functionally and with Geos to communicate social channel priorities
Partner across NDDC and Merchandising to implement social commerce capabilities and integrate into the overarching social strategy
Partner with Integrated Media and Geo partners to set budget priorities for powering social channels
Write and refine creative briefs to ensure platform-right, channel-right content is briefed and delivered by creative
Attend Creative Review to share concepts for your respective channels
Partner with insights and platform strategy teams to set learning agenda and incorporate findings into real-time improvements for social plans
Partner with Consumer Services team to ensure our campaigns are supported appropriately all the way through to social interactions from consumers
Manage and facilitate sport and athlete moments
Meet with agency partners and Consumer Services on Social ROS
WHO YOU WILL WORK WITH
In this role, you will sit in the Consumer Direct Marketing team, reporting to the Social Flagship activation Director. You will work with social specialists and an agency partner for programming and publishing needs and collaborate with the measurement team to review metrics and insights. You will partner closely with the Brand Defining CDM team and the CDM Constructs across Performance and Lifestyle dimensions and you will manage the briefs that go to One Creative as well as the hand-off back to the Social team for programming and publishing.
WHAT YOU BRING
5+ years of strategy experience working on a social team or at a social agency
Proven experience working on social activations for large campaigns
Proven experience in managing up, across, and downstream with peers and partners
Proven experience working with creative teams on digital and social platforms (examples of projects encouraged)
Interest in working with athletes / influencers / celebrities
Comfortable in managing ever-changing platform landscape while providing clear POVs and willingness to align / educate / compromise with partners
Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
Experience working and managing teams within Sprinklr, AirTable, Asana (or other)
Excellent oral and written communication skills including meeting facilitation