Pivot Cycles is seeking to fill the position of HubSpot Email Marketing Specialist. The HubSpot Email Marketing Specialist is integral to the Marketing team and is responsible for planning and executing integrated email marketing campaigns, providing an analytical review and recommendations for future campaigns, while bridging the gap between the Marketing and Sales teams internally. The ideal candidate is a team player who is well versed in HubSpot, email marketing strategies (both B2B and B2C), is well organized, and process driven, with enthusiasm for strategic marketing.

Responsibilities:

• Develop, implement, and optimize HubSpot processes, workflows, and automation strategies to enhance our marketing efforts

• Manage email marketing campaigns, ensuring timely and targeted communication with our audiences (B2B & B2C)

• Create and maintain lead nurturing programs to engage potential customers and move them through the sales funnel

• Build, manage and draw actionable insights from reports and dashboards, analyze and report on the performance of automation campaigns, and provide insights and recommendations for improvement

• Collaborate with the sales team and marketing team to align automation strategies with overall sales & marketing goals

• Stay updated on industry trends and best practices in marketing automation to ensure our strategies remain effective

• Ensure processes are standardized, documented, and adhered to ensuring repeatable, high-quality outcomes for the department

• Ensure consistent and reliable access to reporting data

• Understand the target audience and its preferences, needs, and challenges, identify—and adjust—appropriate mix of assets and activities to engage the audience.

• Track and analyze engagement to assess program performance and lead management success.

Qualifications:

Experience:

• Minimum of 4-5 years in a related field, and/or at least 2-3 years of hands-on experience with HubSpot.

Expertise:

• Deep knowledge of HubSpot tools and integrations.

• Understanding a B2B centric business structure.

• Experience in building engaging B2B and B2C email marketing strategies.

Highly skilled user of the following or similar software technologies:

• Office 365

• HubSpot

• Monday.com, or other project management software

• Google Analytics

• Shopify ecosystem (preferred, but not required)

Please submit profile, resume, and cover letter through Malakye.