

Lead, Brand Creative Narrative, Global Jordan
Nike, Inc.
New York, New York, United States, VT, 05401
Closed - No longer accepting applications
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The annual base salary for this position ranges from $88,800.00 in our lowest geographic market to $199,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Information about benefits can be found here.
WHO WE ARE LOOKING FOR
Jordan Brands Lead, Brand Creative Narrative defines, drives, and delivers world-class narrative strategy, conceptual frameworks, and thematic toneobsessing storytelling with craft, taste, and scale. They partner closely with teammates across the creative team and functions of Jordan Brand to develop narrative, with the ability to craft messaging, thats tailored to specific audiences, platforms and moments. A nuanced expertise and knowledge of basketball culture, performance, and streetwear, is a requirement. The ability to work in ambiguity, see the big picture, and collaborate positively with a large group of partners is key. An authentic passion for Jordan Brand and evolving its role in the global cultural landscape is critical.
WHAT YOU WILL WORK ON
The Lead, Brand Creative Narrative will work across seasonal briefs and key priorities, with a focus on Performance Basketball and Streetwear verticals, spanning digital platforms, physical spaces, and retail experiences.
WHO YOU WILL WORK WITH
Youll partner closely with Writers, Art Directors, Designers, Brand Marketing, and Consumer Direct Marketing. This role reports to the Global Brand Narrative Director, Jordan Brand.
WHAT YOU BRING
7+ years of agency or in-house creative team experience
A portfolio of written and creative campaigns across advertising, editorial, and branded contentdisplaying a distinct voice and demonstrating a command of style and tone
Obsession with storytelling and craft
Ability to lead strategic development across a team and project
Love for problem-solving
Expertise and nuanced understanding of Jordan Brand and its role in the cultural landscape
Deep understanding of navigating the creative process from concept through development and production
Excellent communication and presentation skills
Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing narratives and messaging
An upbeat, positive, and collaborative working style
Attention to detail and excellent organizational skills
Dedication to respect, inclusivity, and valuing different perspectives
Ability to navigate and thrive within ambiguity
Information about benefits can be found here.
WHO WE ARE LOOKING FOR
Jordan Brands Lead, Brand Creative Narrative defines, drives, and delivers world-class narrative strategy, conceptual frameworks, and thematic toneobsessing storytelling with craft, taste, and scale. They partner closely with teammates across the creative team and functions of Jordan Brand to develop narrative, with the ability to craft messaging, thats tailored to specific audiences, platforms and moments. A nuanced expertise and knowledge of basketball culture, performance, and streetwear, is a requirement. The ability to work in ambiguity, see the big picture, and collaborate positively with a large group of partners is key. An authentic passion for Jordan Brand and evolving its role in the global cultural landscape is critical.
WHAT YOU WILL WORK ON
The Lead, Brand Creative Narrative will work across seasonal briefs and key priorities, with a focus on Performance Basketball and Streetwear verticals, spanning digital platforms, physical spaces, and retail experiences.
WHO YOU WILL WORK WITH
Youll partner closely with Writers, Art Directors, Designers, Brand Marketing, and Consumer Direct Marketing. This role reports to the Global Brand Narrative Director, Jordan Brand.
WHAT YOU BRING
7+ years of agency or in-house creative team experience
A portfolio of written and creative campaigns across advertising, editorial, and branded contentdisplaying a distinct voice and demonstrating a command of style and tone
Obsession with storytelling and craft
Ability to lead strategic development across a team and project
Love for problem-solving
Expertise and nuanced understanding of Jordan Brand and its role in the cultural landscape
Deep understanding of navigating the creative process from concept through development and production
Excellent communication and presentation skills
Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing narratives and messaging
An upbeat, positive, and collaborative working style
Attention to detail and excellent organizational skills
Dedication to respect, inclusivity, and valuing different perspectives
Ability to navigate and thrive within ambiguity