Lead, Integrated Media - Pacific
Nike, Inc.
Melbourne, Victoria, Australia, VT, 05401
Closed - No longer accepting applications
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WHO ARE WE LOOKING FOR?
Nike is seeking a dynamic and hard-workingmarketing professional to lead Integrated Media for Nike Pacific. As Lead, Integrated Media Pacific, you will be responsible fordeveloping and driving Nikes media marketing strategy across Australia and New Zealand in addition to coordinating andexecutingvarious elements of campaigns with the goal of inspiring athletes* as well as generating awareness and demand for Nike products and innovation.
As Lead, Integrated Media, you will manage and oversee the strategy and execution of media campaigns across all media channels including but not limited to digital and mobile (Search Engine Marketing, Paid Social, Online Media etc.), TV, Print, and Out of Home. You will have proficient understanding of data-driven media and measurement framework and the ability to conduct and analyze competitive and industry market research to improve current media advertising programs. In addition, the role will require collaboration with brand marketing leads and with functional marketing partners to ensure the most impactful and engaging integrated campaigns.
This role will be the key liaison with the Asian Pacific Latin America (APLA) geography and Global Media teams and be part of the Pacific Marketing Leadership team.
WHAT WILL YOU WORK ON?
You will lead strategy and development of best-in-class omni-channel media campaigns for both seasonal priority campaigns as well as key brand and sports moments. You will ideate disruptive media execution ideas to create consumer engagement.
You will be expected to attend and contribute to key marketing meetings to understand category and account priorities and to create functional alignment. You will work closely with Lead, Brand Creative Pacific to request and plan for creative asset delivery, as well as coordinate with brand, account leads and agency partners to strategise and create KPIs for each key initiative. This includes providing direction and approval for key account media planning in partnership with the Consumer Direct Marketing team.
You will lead the measurement of business impact and report on pre-aligned KPIs for each campaign via post-campaign reports and analysis, including recommendations for improvement and market research as required. This includes identifying, experimenting, and developing new media strategies and tactics to connect with consumers in innovative ways.
In this role, you will manage and be accountable for local brand media advertising budget, forecasting for all campaigns and be responsible for the media agency relationship.
WHO WILL YOU WORK WITH?
You will foster and maintain key stakeholder relationships to ensure integrated delivery of Brand Plans and Functional Initiatives. You will report directly to the Senior Director, Marketing - Pacific and align regularly with APLA Media counterparts for cross-territory sharing and learnings.
You will have many Pacific Marketing Peers from the Brand Creative, Consumer Brand Management, Consumer Direct Marketing, Brand Planning, Catalyst Brand Management, Narrative & Communications and Sports Marketing.
Connections extend to cross functional peers Marketplace Unit, Merchandising Teams, Financial Planning, Procurement, Legal and Media Agency plus creative & strategic Agencies as required.
WHAT YOU BRING
Bachelors degree in Marketing, Business, Media, Communications, or related discipline
5-7 years or more of work experience in media, advertising, consumer or digital marketing leadership position
Relentless consumer focus and be able to translate insight and trends with actionable business plans
Previous experience with various media channels including but not limited to Traditional channels (TV, OOH, Print , Digital Channels (Streaming Video, Audio, Display, Social)
High-level understanding of data-driven media planning and activation, including biddable media (Search, Social Programmatic) and a Strong knowledge of sport, athletic and culturally relevant industries and comfortable working in and contributing to a team environment
Drive to push omni-channel media connection points and advanced measurement to better understand the entire consumer journey
Demonstrated leadership capability, including ability to influence, motivate and mentor others within work group
Nike is seeking a dynamic and hard-workingmarketing professional to lead Integrated Media for Nike Pacific. As Lead, Integrated Media Pacific, you will be responsible fordeveloping and driving Nikes media marketing strategy across Australia and New Zealand in addition to coordinating andexecutingvarious elements of campaigns with the goal of inspiring athletes* as well as generating awareness and demand for Nike products and innovation.
As Lead, Integrated Media, you will manage and oversee the strategy and execution of media campaigns across all media channels including but not limited to digital and mobile (Search Engine Marketing, Paid Social, Online Media etc.), TV, Print, and Out of Home. You will have proficient understanding of data-driven media and measurement framework and the ability to conduct and analyze competitive and industry market research to improve current media advertising programs. In addition, the role will require collaboration with brand marketing leads and with functional marketing partners to ensure the most impactful and engaging integrated campaigns.
This role will be the key liaison with the Asian Pacific Latin America (APLA) geography and Global Media teams and be part of the Pacific Marketing Leadership team.
WHAT WILL YOU WORK ON?
You will lead strategy and development of best-in-class omni-channel media campaigns for both seasonal priority campaigns as well as key brand and sports moments. You will ideate disruptive media execution ideas to create consumer engagement.
You will be expected to attend and contribute to key marketing meetings to understand category and account priorities and to create functional alignment. You will work closely with Lead, Brand Creative Pacific to request and plan for creative asset delivery, as well as coordinate with brand, account leads and agency partners to strategise and create KPIs for each key initiative. This includes providing direction and approval for key account media planning in partnership with the Consumer Direct Marketing team.
You will lead the measurement of business impact and report on pre-aligned KPIs for each campaign via post-campaign reports and analysis, including recommendations for improvement and market research as required. This includes identifying, experimenting, and developing new media strategies and tactics to connect with consumers in innovative ways.
In this role, you will manage and be accountable for local brand media advertising budget, forecasting for all campaigns and be responsible for the media agency relationship.
WHO WILL YOU WORK WITH?
You will foster and maintain key stakeholder relationships to ensure integrated delivery of Brand Plans and Functional Initiatives. You will report directly to the Senior Director, Marketing - Pacific and align regularly with APLA Media counterparts for cross-territory sharing and learnings.
You will have many Pacific Marketing Peers from the Brand Creative, Consumer Brand Management, Consumer Direct Marketing, Brand Planning, Catalyst Brand Management, Narrative & Communications and Sports Marketing.
Connections extend to cross functional peers Marketplace Unit, Merchandising Teams, Financial Planning, Procurement, Legal and Media Agency plus creative & strategic Agencies as required.
WHAT YOU BRING
Bachelors degree in Marketing, Business, Media, Communications, or related discipline
5-7 years or more of work experience in media, advertising, consumer or digital marketing leadership position
Relentless consumer focus and be able to translate insight and trends with actionable business plans
Previous experience with various media channels including but not limited to Traditional channels (TV, OOH, Print , Digital Channels (Streaming Video, Audio, Display, Social)
High-level understanding of data-driven media planning and activation, including biddable media (Search, Social Programmatic) and a Strong knowledge of sport, athletic and culturally relevant industries and comfortable working in and contributing to a team environment
Drive to push omni-channel media connection points and advanced measurement to better understand the entire consumer journey
Demonstrated leadership capability, including ability to influence, motivate and mentor others within work group