18Birdies is a social golf app designed to make the game of golf more fun, social and competitive. It’s simple, easy-to-use and is packed with features to help you track, compete and connect with your golf buddies in real-time, right from your phone. In addition to the consumer app, 18Birdies is developing integrated cloud-based business management software for golf courses – allowing them to be smarter, more efficient and more effective in order to maximize their results.

As the Lifecycle Marketing Manager, you will play a critical role in managing 18Birdies relationship with our users. You are data-driven and analytical, in addition to being a creative, strategic thinker. You will own all of our lifecycle marketing efforts focused on increasing adoption, driving engagement, upselling, improving conversion, and driving retention. This role requires strong emphasis on marketing analytics, testing, and execution. Most importantly, we are looking for a someone who is highly motivated, ambitious, eager to grow, and excited by a startup environment and the chance to help build a new brand.

- Manage lifecycle marketing initiatives across email, in-app, push, and remarketing.
- Improve user engagement, retention, referrals, and customer lifetime value.
- Develop upsell campaigns that drive free users to upgrade to premium and make in-app purchases.
- Optimize on-boarding programs, tutorials, content marketing, referral and loyalty programs.
- Collaborate with Creative team and stakeholders on design and copy of campaigns.
- Conduct extensive A/B and MVT testing to optimize campaign performance.
- Collaborates with Product team to build features and technologies in support of lifecycle programs.
- Manage data including segmentation, reporting, testing and optimization – and understand key customer segments and their various lifecycle journeys.
- Own comprehensive daily, weekly, monthly reporting of all lifecycle KPIs.