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The Field Marketing Manager (FMM) is responsible for establishing a strong local presence for RedBull by aligning with global and national strategies and priorities. They develop robust networks with opinion leaders and key influencers both on social media and in offline settings. The FMM creates and executes marketing initiatives across the four main pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. They utilize opportunities in On Premise, Off Premise, and New Business environments while addressing local needs. FMMs embody our dedication to giving the global brand a local identity by crafting marketing plans based on consumer and product insights, and they guide their teams towards exceptional execution. The FMM works directly in the field to bring the brand to life in the local community.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Incorporate global and national RedBull priorities, strategies, and philosophy into local operations to create a regional representation of our global brand.
Ensure a thorough comprehension of consumer behavior across various fields in the region, which will serve as the foundation for generating and executing local ideas.
Develop initiatives and programs that enhance brand image and deepen understanding of product functionality at a local level, in collaboration with the regional and national sports, culture, and brand marketing teams.
Take the lead in gathering regional intelligence and sharing market insights (such as consumer trends and competitor activities) with the regional/national team.
Collaborate with regional sales teams to foster both mental and physical availability of the product within On Premise, Off Premise, and New Business environments, ensuring easy access to the product in every field marketing activity.
Work cross-functionally to manage internal and external requests according to the priorities set in the annual business plan.
Create and support local key events, scenes, and marketing opportunities that align with RedBull's brand values and resonate with the local consumer and media landscape, emphasizing participation.
Ensure every consumer interaction with the brand is positive, achieved through attention to detail and premium execution at events and all other field marketing activities.
Maintain a keen focus on both "consumer" and "brand" in every initiative, ensuring communication effectively and efficiently reaches the target audience.
Enhance selected third-party events by determining the appropriate level of RedBull brand support and branding, with the objective of boosting brand visibility and product usage in relevant environments.
Establish a top-tier network and build lasting relationships with the region's key influencers, including local authorities, sports, fitness, and cultural opinion leaders pertinent to our target audience, entrepreneurial communities, and local media outlets across TV, radio, print, digital, and social platforms.
Work closely with Sports Marketing teams to integrate RedBull athlete activations into plans, creating comprehensive 360-degree strategies to extend reach.
Collaborate with regional sports event marketing to utilize the Event Vehicle program effectively, aiming to engage and surprise consumers.
Gain insight into current generational trends by maintaining proximity to our consumers and engaging with our networks across various sectors.
Encourage the local team to contribute ideas for field activities, leveraging their university lifestyle experiences to identify consumer trends influenced by technology, digital developments, or social dynamics at an early stage.
Develop fresh and creative concepts that embody the brand, tapping into local networks, cultural scenes, and influential figures, while executing these ideas with a balanced application of the four pillars of the marketing mix. This approach should be informed by your understanding and ownership of regional and global priorities, as well as national goals.
Ensure that digital and social media are central aspects of every field marketing initiative. Identify and strategically support cross-marketing opportunities involving sales, marketing, and RedBull Media House.
Act as a role model by consistently embodying RedBull values in a motivating and inspiring manner. Recruit, hire, train, and manage FMSs who align with the brand, exhibit the RedBull attitude, and are ideal for field scenarios.
Guide FMSs in sourcing, hiring, and training their Student Marketeers, overseeing all hiring decisions. Establish regional objectives and clear goals for FMSs to guarantee accountability for their key deliverables and conduct ongoing, mid-year, and end-of-year performance assessments.
Provide continuous coaching and support to help FMSs meet their deliverables. Regularly evaluate and identify development needs of the FMSs, working closely with the Head of Field to facilitate their growth.
Establish and maintain a clean logistical system for warehousing and infrastructure to ensure the availability of the necessary tools and management to effectively support local needs, achieving an optimal appearance.
Collaborate with the head of field operations and regional marketing team to develop and oversee the regional budget.
Consistently identify opportunities for cost savings and other efficiencies within the company in the region.
Oversee field expenses and general administrative tasks.
Create strategic and mutually beneficial partnerships by collaborating with other brands, organizations, and networks that provide additional value in terms of expertise, connections, products, funding, or facilities.