Founded in 1996, Camber Outdoors’ (formerly OIWC) mission is to achieve equality for all women in the outdoors, from backcountry to boardroom. We seek team members who are willing to jump in with both feet, bring an entrepreneurial spirit and attitude, have fun, and say yes to hard work toward a vision of “Everyone’s Outdoors.”

Our values:

We > Me.
We are and bring extraordinary, diverse individuals and perspectives together in collaboration and with respect. We celebrate bright spots and prioritize the organization over our own interests.

Life = Life outdoors.
We shape our lives around the outdoors. We believe a life outdoors makes us better world citizens.

Active pursuit of better.
Whether it's in our activities, passions, or at work, we seek to always be better for it. We push for open communication even when it’s tough. We value play and laughter; we fail forward, sweat the details, and strive to sweat (not the just the details) everyday.

Bold and audacious.
We disrupt current conceptions of what is possible and are not willing to settle for the status quo. We think outside the box. We believe making big bets will make history.

Impact Driven.
We are business-minded, enterprising, and solution-oriented, fueled by creativity and innovation.

If this sounds like you, we would love to hear from you.

POSITION OBJECTIVE:

The Marketing and Communications Manager (MCM) is responsible for the development and implementation of all the organization’s digital, community, print, development, and brand marketing & communications strategies, and public relations activities, both external and internal. The position oversees development and implementation of support materials and services for marketing, communications, and public relations. Directs the efforts of the marketing, communications, and public relations contractors, volunteers, and coordinates at the strategic and tactical levels with other functions of the organization.

The MCM will identify opportunities to build the organization’s brand in front of the target market that would assist in acquiring grants and other funds. This position also develops social media strategies to drive visibility. As a member of the senior leadership team, the MCM participates in strategic planning and budgeting initiatives in addition to problem solving. S/he works within the guidelines, policies and mission of the organization and is accountable and responsible for all programs and projects as assigned

ESSENTIAL RESPONSIBILITIES:

Strategic Planning & Implementation
• As a part of the Camber Outdoors leadership team, determine strategy and key goals; develop a comprehensive and integrated plan/direction for marketing and outreach for Camber Outdoors programs, with a specific focus on Camber Outdoors overall market position.
• Research and adapt to relevant new digital platforms/technologies to keep Camber Outdoors at the forefront of developments in digital marketing to reach target audiences.
• Responsible for the achievement of marketing/communications and public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to those goals and objective and report progress to the ED and Board.
• Develop short and long term plans and budgets for the marketing, digital, and communication program and its activities, monitor progress, assure adherence and evaluate performance.
• Utilize market and internal data to set strategies and goals.
• Ensure that Camber Outdoors regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
• Work across the Camber Outdoors’ programs and use all appropriate media to create innovative strategies and campaigns that inspire and drive participation/ engagement and assist in fundraising efforts.
• Determine digital and social media strategy, key goals, and objectives; develop a comprehensive and integrated annual plan/direction for the brand digitally and outreach for Camber Outdoors programs, with a specific focus on Camber Outdoors overall market position.
• Research and adapt to relevant new digital platforms/technologies to keep Camber Outdoors at the forefront of developments in digital marketing to reach target audiences.
• Work with leadership team to develop new and creative growth strategies and campaign ideas.

Creative Development & Direction
• Develop and implement campaigns to promote brand recognition to significantly increase Camber Outdoors membership.
• Write and develop Camber Outdoors communication pieces to ensure that the Camber Outdoors’ voice is consistent and used appropriately and effectively with target audiences.
• Identify merchandising opportunities and partnerships that will enhance the Camber Outdoors’ brand and programs.
• Ensure articulation of Camber Outdoors desired image and position, assure consistent communication of image and position throughout the organization and assure communication of image and position to all constituents both internal and external.

Communications and Public Relations
• Responsible for editorial direction, design, production and distribution of Camber Outdoors’ publications.
• Generate and coordinate endemic and non-endemic media interest in Camber Outdoors and ensure regular contact with target media and appropriate response to media requests
• Act as the Camber Outdoors representative with the media. Build strong working relationships with media
• Coordinate the appearance of all Camber Outdoors print and electronic materials such as the website, annual report, marketing collateral materials, letterhead, use of logo, brochures, etc. Manage relationships with associated vendors.
• Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed.

Digital Performance Optimization
• Design and build digital assets in order to execute marketing campaigns in collaboration with the marketing team.
• Track the performance of Camber Outdoors’ key metrics in Google Analytics and drive initiatives for continuous improvement such as mobile usability and SEO
• Plan and execute all web, marketing database, email, social media and display advertising campaigns
• Track conversion rates and make improvements to the website
• Write audience appropriate copy for all Camber Outdoors digital assets to ensure that the Camber Outdoors’ voice is consistent and used appropriately and effectively.
• Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.

Management, Administration, & Budget
• Communicate and work with the rest of the leadership team on marketing related matters and ensure consistent brand/product messaging and user experience.
• Measure and report performance of all digital marketing campaigns and assess against company Vital Objectives.
• Provide leadership to and coordinate between departmental staff to ensure that marketing and communication efforts are coordinated, consistent, and appropriate.
• Research, analyze and prepare reports and performance metrics.
• Establish and enforce policies to ensure a clear, consistent, and powerful message that aligns with the Camber Outdoors brand.
• Serve as liaison to consultants and selected contractors.
• Show increased visitor traffic to web and social sites.
• Oversee the marketing, communications, and advertising budgets.

REPORTING RELATIONSHIP:
The Manager: Marketing and Communications reports to the Executive Director.