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Marketing and Communications Manager

Mesa Rim Climbing Center

San Diego, CA, CA, 92121

Closed - No longer accepting applications

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Mesa Rim Climbing and Fitness Center is looking to hire a Marketing and Communications Manager!

The Mesa Rim Marketing and Communications Manager is a driven and self-motivated rock climbing/active lifestyle enthusiast who is energized by working as part of a premium, dynamic and growing company at the forefront of the thriving indoor climbing, yoga, and fitness industries. This person brings a wealth of marketing, branding, and leadership experience and will think creatively and strategically to ensure that Mesa Rim is effectively reaching and resonating with its audience. The Mesa Rim Marketing and Communications Manager is process-oriented and committed to developing outstanding marketing and communications programs. They have previous success in a supervisory role, enjoys leading and developing a dynamic team, and appreciates being part of an inclusive community.

Essential Job Functions:
- Planning and finances
- Contribute to business and market development in participation with the Company senior strategic team;
performing market and competitive research and planning, contributing to strategic direction for promotion
and advertising; contributes to the preparation of the annual strategic plans.
- Responsible for developing and implementing integrated Company marketing plan and achieving key
milestone and revenue targets on time and on budget; developing in-depth knowledge of all competitive
offerings and tailoring strategy appropriately; ensuring measurement systems are in place and reporting to
senior strategic team.
- Develop and manage Marketing Department budget, accounting for all Marketing-related activities and
labor. Including but not limited to: online and offline presence and outreach through paid and earned
activities, events, PR, and customer experience and engagement.
- Marketing and communications
- Develop and maintain brand standards and ensure consistent communication (both visual and verbal) of
desired Company image and position to all constituents, ensuring that brand is affecting and considering all
consumer touch-points.
- Contributes to product and pricing structures; expanding product offering and pricing models to ensure the competitive and fiscal viability of membership and program pricing.
- Provide leadership in management and development of joint ventures, affiliations, and partnership arrangements with strategic partners, high-profile organizations, and athletes.
- Manage online presence, ensuring experience excellence and liaising with consultants as necessary.
- Serve as Company’s representative with the media. Coordinate and manage public relations and community
engagement initiatives (press releases, program announcements, events, etc.).
- Develop and review content for marketing and communications ensuring alignment with Company voice and
brand standards.
- Organizational strategy and operations
- Develop and manage marketing-related work-flow systems, ensuring efficient and effective department-specific and cross-functional processes.
- Support operations by establishing direction, activities, and rationale for promotional activity on the front lines, ensuring all consumer touch points are addressed and consumer experience, conversion, and advocacy is prioritized. Identify requirements for customer service training and deliver to site managers.
- Team Management
- Guide and supervise direct reports in their areas of responsibility, which includes but is not limited to; managing events and partnerships, graphic design and photo/video development, content and communication through all online channels (website, social media, email, search engines, etc.).
- Develop and lead Direct Reports through all stages of Employee Lifecycle, with focus on professional growth and upholding Mesa Rim culture at all times.
- Set example of professional behavior and excellent customer service at all times, consistently demonstrating Company Mission, and providing mentorship to Team.
- Perform other work-related duties as assigned.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291