PADI, the global leader in Scuba Diver Training, is searching for a full-time MARKETING CONSULTANT at our corporate headquarters in Rancho Santa Margarita. PADI offers its employees a unique culture centered around an active lifestyle, fun and hardworking colleagues, interesting work, competitive salary and outstanding benefits. We are an amazing company searching for amazing people to join our team!

Founded in 1966, PADI has grown consistently through our 52 years in business, continually raising the bar for the industry we are all so passionate about. We know who we are as a company but never let that hold us back from reinventing ourselves and keeping our mission modern and relevant. One thing that stays consistent is our mission to be “The Way the World Learns to Dive”. PADI certified our 25 millionth diver in 2016, an achievement no other scuba diving agency can claim.

PADI strives to create a work environment that respects individual contribution while maintaining a strong team approach for successful execution of business objectives. The executive team believes in a work-life balance that enables employees to meet their personal and family needs with flexible hours and an extensive benefits plan. PADI has been voted an Orange County Top Workplace in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015 and 2016.

Reporting to the Marketing Manager, PADI Americas, the Marketing Consultant is responsible for developing, creating and implementing marketing strategies for assigned product lines, programs and services; includes evaluating effectiveness of the current product, program or service portfolio, recommending changes to improve sales and share performance, tracking competition, customer trends and market conditions and adjusting marketing plans accordingly

Duties and responsibilities include:

• Implement marketing strategy and tactics for assigned products and services, from concept through completion.
• Develop email marketing plan (automated campaigns, remarketing campaigns, explore enhanced segmentation and personalization campaigns) to increase engagement throughout the customer lifecycle to drive customer retention and acquisition.
• Develop, write and organize traditional and digital promotions, advertising, brochures, catalog, letters and direct mail campaigns.
• Identify, define and track key quantitative and qualitative product/service performance measures.
• Drive assigned projects, product revisions and new product development including concept development, planning and implementation of the various stages through which the project or product must pass, collaborate closely with PADI Worldwide Planning & Development, project development and all other departments that are affected by the project.
• Collaborate with sales and marketing management to incorporate sales promotions, consumer promotions and incentives to support consumer promotion, materials, promotional presentation materials, sales collateral and sales aides.
• Collaborate with marketing management to develop marketing plans.
• Must be available for consumer show, event and other travel as related to the position.
• Seek and develop opportunities to integrate campaigns and initiatives with new and existing program/products.