Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
The Marketing Coordinator is responsible for communicating, developing, implementing, tracking and optimizing digital, traditional and gorilla marketing campaigns across various channels.
There will be a direct line of communication with the Sales Director, Creative Director, Product Director, Web developer and production designers.
SCOPE
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaign.
• Work with our creative team and maintain and execute our social media presence.
• Manage brand advocates, influencer programs, retail promotions and develop compelling strategies that interact cohesively through Social Media and other digital properties.
• Provide monthly marketing initiative (coordinate featured products, stories and digital content to our team through a monthly calendar.
• Manage traditional and digital marketing related projects and tasks including content development, ad development, POS / banner imagery and delivery.
• Measure and report performance of all digital marketing campaigns, Tracking conversion rates and assess against specific goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with PR, marketing, agencies and other vendor partners.
• Managing online brand and product campaigns to raise product specific and endemic brand awareness.
• Providing insight on improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Provide thought leadership and perspective for adoption where appropriate.
• Ensure appropriate planning and resources are in place to accomplish goals.
There will be a direct line of communication with the Sales Director, Creative Director, Product Director, Web developer and production designers.
SCOPE
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaign.
• Work with our creative team and maintain and execute our social media presence.
• Manage brand advocates, influencer programs, retail promotions and develop compelling strategies that interact cohesively through Social Media and other digital properties.
• Provide monthly marketing initiative (coordinate featured products, stories and digital content to our team through a monthly calendar.
• Manage traditional and digital marketing related projects and tasks including content development, ad development, POS / banner imagery and delivery.
• Measure and report performance of all digital marketing campaigns, Tracking conversion rates and assess against specific goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with PR, marketing, agencies and other vendor partners.
• Managing online brand and product campaigns to raise product specific and endemic brand awareness.
• Providing insight on improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Provide thought leadership and perspective for adoption where appropriate.
• Ensure appropriate planning and resources are in place to accomplish goals.