For more than 25 years, Manduka has built a reputation as the world’s most respected yoga brand. Our mission is to inspire the practice by creating the world’s best performing, most sustainable yoga gear endorsed by our worldwide yoga community. Best known for its legendary PRO Mat, Manduka creates high performance yoga mats, yoga towels, bags, props, and apparel. Designed by yogis and trusted by teachers worldwide, Manduka’s sustainably designed products are enjoyed by a community of 4,000+ yoga studios, 700+ yoga ambassadors and over 2 million customers across the globe.

About the Opportunity:

We are looking for a highly motivated Director of Marketing to build, manage and execute a Marketing strategy rooted in the brand’s DNA, through exceptional market positioning and messaging. The Director of Marketing is adept at leveraging multiple channels, including sales channels, partnerships, community building and media channels. They will partner closely with the Global Product and Sales teams to bring our most important stories to life through physical and digital consumer touch points. If you are an inspirational Marketing Leader with a bias for action, stellar communication skills, and a passion for yoga and wellness, this role is for you!

Job Description:

The Director of Marketing is responsible for leading strategic marketing, brand management and consumer engagement across all consumer touch points and sales channels globally. The position requires extensive experience in marketing a multi-channel business with an emphasis on Direct to Consumer and Wholesale channels. The right candidate will have a proven track record of delivering innovative, high performing, digital and community-based marketing strategies and tactical plans that halo the brand, expand brand awareness, and engage the core customer. This position requires a strong understanding of brand strategy, creative, media, experiential marketing, community driven marketing, digital performance marketing and organic social and influencer marketing.

This customer-obsessed leader is responsible for managing teams within a creative and entrepreneurial culture while concurrently ensuring investments deliver against budgets with effectiveness, efficiency and a strong ROI. Deep experience with media channel planning and execution is a requirement, as is strong financial acumen to manage the complexity of a marketing and sales-enablement budget. This role will also build and manage our ambassador strategy, ensuring a supported, collaborative, and engaged network is amplified globally. They will work in close partnership with all departments to ensure strong execution of the company’s initiatives.

Responsibilities:
• Create an annual marketing plan guided by Manduka’s strategic business plan
• Successfully synthesize Manduka’s unique brand insights to develop emotional relationships with the global consumer through meaningful, authentic stories, partnerships, and initiatives
• Identify new Marketing opportunities that can deliver significant revenue and margin growth including the development and implementation of go-to-market strategies
• Lead the ongoing process of brand management through the brands evolution
• Partner closely with the Global Product team to create marketing plans to ensure our most important product stories come to life through physical and digital consumer touch points
• In partnership with the WHSL team, ensure the regional marketing strategy meets the needs of the business unit supporting the required sell-in and sell-through materials
• Partner with the creative team in the development of global storytelling and product marketing, to develop necessary assets required for growth marketing – all driving strong product desire and brand affinity, evoking emotional connections with target consumers, telling compelling stories and delivering on our larger Manduka brand strategy
• Forge relationships and build partnerships that drive credibility and awareness for the brand
• Distill the global marketing strategy into regional strategies and executions, emphasizing global consistency with local relevancy
• In partnership with the Product and Sales teams, ensure all Marketing activities are aligned through an integrated marketplace approach
• In partnership with DTC leadership, focus on both new consumer acquisition as well as loyalty programs to drive retention and engagement across Manduka’s digital channels
• Build, manage and innovate successful grassroots and community-based marketing programs that drive word of mouth and grow loyalty and engagement with the brand
• Manage, develop and direct team of marketing professionals supporting the organization to ensure coordination of cross-functional activities and team alignment
• Build and manage global marketing budgets
• Manage to the annual plan; establish and monitor key KPIs to rationalize marketing ROI, turning insights into action and driving results forward

You are / have:

• Must be highly driven, self-starting and have a track record for developing, sourcing and closing significant new business and business development partnerships.
• Able to successfully navigate and influence a matrixed organization
• A best-in-class communicator, both written and verbal
• Strong business acumen, attention to detail and ability to work in a faced paced environment
• Excellent collaboration, co-creation, and influencing skills demonstrated across different levels and functions
• A high degree of taste and sensibility
• A passion for yoga and wellness
• Willing to travel

Experience Required:

• 10+ years Marketing, Business Development, Sales, and Partnership experience
• 5+ years of Product or Brand management experience, including concept development for both
• Extensive experience in developing long and short term multi-pronged brand strategy, including Creative, Media, Experiential and Event Marketing,
• Expertise in Digital and Performance Marketing
• Experience leveraging organic Social, PR and Influencer Marketing
• Deep experience in Community Development for premium brand
• 5+ years of Product or Brand management experience
• Expertise in Multi-channel Marketing, Marketing Communications, and industry-specific go-to- market experience
• Experience with DTC, Digital, and Loyalty Marketing and Programs
• BA / BS (preferably in business, marketing, or related field)
• High proficiency with Microsoft Office (Outlook, PowerPoint, Excel, Word)