
Marketing Director – Loyalty, Email & Promotions
Altrec.com
Redmond, OR, 97756
Closed - No longer accepting applications
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Altrec.com is seeking an experienced Marketing Director - Email, Loyalty & Promotions.
This new position is being created with the ultimate goal of increasing e-mail conversion through strategic campaigns, and creating a new customer loyalty and retention program from the ground up, thereby increasing revenues and further establishing the Altrec.com brand in the marketplace.
The 3 pillars of this role are:
1) Customer Loyalty Program
2) Email Marketing
3) Promotions
This role enables the individual to use both his/her creative skills and analytical skills as a means to drive effective, measurable, integrated e-mail and customer loyalty / retention programs. This role requires the individual to work closely with cross-functional departments within Altrec.com, so communication, collaboration, and influencing skills are essential.
This high-profile position will be based at our offices in Redmond, OR and will report directly to the CEO.
DUTIES & RESPONSIBILITIES:
• Create, develop, implement, execute, manage, and refine a comprehensive customer loyalty / retention program from scratch, and ensure it aligns with the overall marketing plan for the company
• Enhance and optimize our existing e-mail program through strategic integration with the new customer loyalty program and other existing marketing channels such as printed package inserts and direct mail
• Strategically develop and execute new, creative customer promotions to drive business, conversion/click thru, and email sign up
• Collaborate on an e-mail marketing promotions calendar that ties into the overall business strategy
• Create customer segmentation test plans for seasonal and non-seasonal campaigns to drive traffic, sales and ROI
• Work with cross functional departments, including Merchandising, Production, Design, Marketing, and Technology to communicate and deliver seamless, intelligent customer loyalty & e-mail marketing programs
• In conjunction with the Marketing department, develop best practices in promotional personalization, testing, and web usability (UI)
• Establish program performance metrics and track, record and communicate results on an ongoing basis
• Measure and analyze program and campaign results and continuously refine strategies as required
• Act as the primary point-of-contact and company subject matter expert for these programs
POSITION REQUIREMENTS:
• 7+ years of demonstrated successful experience with e-mail, customer acquisition, and customer loyalty / retention programs in a fast paced, multi-channel, direct-to-consumer (D2C or B2C) retail environment
• Demonstrated experience creating and executing successful promotional campaigns
• Branding experience within the online consumer retail segment
• Strategic, creative thinker with strong analytical skills to synthesize complex data into actionable steps / initiatives
• Demonstrated experience & focus on online marketing analytics and ROI to guide successful decision making
• Senior-level understanding of CRM systems / data, customer insights and customer segmentation with demonstrated successes in improving loyalty and retention of customers
• Strong understanding of customer segmentation and testing with a track record of applying these principles to deliver incremental sales and profit
• Must have hands-on experience in the creative development process for online content, including a good understanding of email design and development, as well as promotional copywriting
• Self-starter and strong motivation to build something new in an environment that requires creativity and strong attention to detail
• Outstanding verbal and written communication skills with the ability to build cross-functional relationships
• Solid Project Management skills with the ability to multi-task in a fast-paced environment
• Experience marketing through multiple channels – specifically, online, email, and direct mail
• Adept and skillful with MS Office Suite – advanced MS Excel skills
• Bachelor’s degree is required
DESIRED SKILLS & QUALIFICATIONS:
• Previous experience in a B2C retail ecommerce company
• Knowledge and/or education of Human Computer Interaction (HCI) or other related areas
• Experience in web usability (UI) and user experience (UX) is highly desired
• Bachelor’s degree in Human Computer Interaction, Graphic Design, Cognitive Psychology or related field is desirable
• Graduate degree is desirable
BENEFITS:
Altrec.com is committed to providing a fulfilling work environment that allows employees to balance their personal lives with their professional careers. This position provides generous vacation time, a full benefits package (medical, dental, and vision), and attractive company perks & discounts. Pay is commensurate with experience.
OUR LOCATION:
Central Oregon is a year-round outdoor paradise, with world-class fly-fishing, mountain-biking, rock-climbing, downhill and Nordic skiing, and some of the best golf courses in the United States. Whether you spend time relaxing outdoors with the family camping, or if climbing the 350-foot vertical spire we call "Monkey Face" is more your style, Central Oregon has something for you!
ABOUT US:
WHO WE ARE: http://www.greatoutdoors.com/aboutus
WHERE WE LIVE: http://www.greatoutdoors.com/aboutus/about-central-oregon
WHAT WE DO: http://www.altrec.com
TO APPLY:
Please submit your cover letter and resume through Malakye.
This new position is being created with the ultimate goal of increasing e-mail conversion through strategic campaigns, and creating a new customer loyalty and retention program from the ground up, thereby increasing revenues and further establishing the Altrec.com brand in the marketplace.
The 3 pillars of this role are:
1) Customer Loyalty Program
2) Email Marketing
3) Promotions
This role enables the individual to use both his/her creative skills and analytical skills as a means to drive effective, measurable, integrated e-mail and customer loyalty / retention programs. This role requires the individual to work closely with cross-functional departments within Altrec.com, so communication, collaboration, and influencing skills are essential.
This high-profile position will be based at our offices in Redmond, OR and will report directly to the CEO.
DUTIES & RESPONSIBILITIES:
• Create, develop, implement, execute, manage, and refine a comprehensive customer loyalty / retention program from scratch, and ensure it aligns with the overall marketing plan for the company
• Enhance and optimize our existing e-mail program through strategic integration with the new customer loyalty program and other existing marketing channels such as printed package inserts and direct mail
• Strategically develop and execute new, creative customer promotions to drive business, conversion/click thru, and email sign up
• Collaborate on an e-mail marketing promotions calendar that ties into the overall business strategy
• Create customer segmentation test plans for seasonal and non-seasonal campaigns to drive traffic, sales and ROI
• Work with cross functional departments, including Merchandising, Production, Design, Marketing, and Technology to communicate and deliver seamless, intelligent customer loyalty & e-mail marketing programs
• In conjunction with the Marketing department, develop best practices in promotional personalization, testing, and web usability (UI)
• Establish program performance metrics and track, record and communicate results on an ongoing basis
• Measure and analyze program and campaign results and continuously refine strategies as required
• Act as the primary point-of-contact and company subject matter expert for these programs
POSITION REQUIREMENTS:
• 7+ years of demonstrated successful experience with e-mail, customer acquisition, and customer loyalty / retention programs in a fast paced, multi-channel, direct-to-consumer (D2C or B2C) retail environment
• Demonstrated experience creating and executing successful promotional campaigns
• Branding experience within the online consumer retail segment
• Strategic, creative thinker with strong analytical skills to synthesize complex data into actionable steps / initiatives
• Demonstrated experience & focus on online marketing analytics and ROI to guide successful decision making
• Senior-level understanding of CRM systems / data, customer insights and customer segmentation with demonstrated successes in improving loyalty and retention of customers
• Strong understanding of customer segmentation and testing with a track record of applying these principles to deliver incremental sales and profit
• Must have hands-on experience in the creative development process for online content, including a good understanding of email design and development, as well as promotional copywriting
• Self-starter and strong motivation to build something new in an environment that requires creativity and strong attention to detail
• Outstanding verbal and written communication skills with the ability to build cross-functional relationships
• Solid Project Management skills with the ability to multi-task in a fast-paced environment
• Experience marketing through multiple channels – specifically, online, email, and direct mail
• Adept and skillful with MS Office Suite – advanced MS Excel skills
• Bachelor’s degree is required
DESIRED SKILLS & QUALIFICATIONS:
• Previous experience in a B2C retail ecommerce company
• Knowledge and/or education of Human Computer Interaction (HCI) or other related areas
• Experience in web usability (UI) and user experience (UX) is highly desired
• Bachelor’s degree in Human Computer Interaction, Graphic Design, Cognitive Psychology or related field is desirable
• Graduate degree is desirable
BENEFITS:
Altrec.com is committed to providing a fulfilling work environment that allows employees to balance their personal lives with their professional careers. This position provides generous vacation time, a full benefits package (medical, dental, and vision), and attractive company perks & discounts. Pay is commensurate with experience.
OUR LOCATION:
Central Oregon is a year-round outdoor paradise, with world-class fly-fishing, mountain-biking, rock-climbing, downhill and Nordic skiing, and some of the best golf courses in the United States. Whether you spend time relaxing outdoors with the family camping, or if climbing the 350-foot vertical spire we call "Monkey Face" is more your style, Central Oregon has something for you!
ABOUT US:
WHO WE ARE: http://www.greatoutdoors.com/aboutus
WHERE WE LIVE: http://www.greatoutdoors.com/aboutus/about-central-oregon
WHAT WE DO: http://www.altrec.com
TO APPLY:
Please submit your cover letter and resume through Malakye.